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4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013
For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules,…
Google AdWords Enhanced Campaigns: The Good, Bad & Uncool
There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately…
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context…
Google Reveals New Details on Link Disavow Tool
A Google search quality engineer has shared three interesting bits of advice for webmasters and SEO professionals: Which links should you focus on? Does…
Search Engine Watch Welcomes Lisa Barone!
We're glad to officially welcome Lisa Barone to our team of expert contributors. Barone, VP of Strategy at Overit, is one of the most…
Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics
Backlinking strategies within an SEO strategy are often overcomplicated, but they don't have to be. Practice an optimized content marketing strategy and make sure…
9 Most Misleading PPC Metrics
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important metrics, when…
How to Use Journalism to Create Context for Keywords & Content
Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to use the…
Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results
Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than…
SES London 2013: How to Make the Most of Your Conference
Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to…