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Meaningful SEO Metrics: Moving Beyond PageRank
The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about lifetime value, return on investment, and…
Bing Updates Image Search Layout, Autosuggest & Unveils Sitemap Plugin
Bing rolled out a trio of changes this week. In addition to revamping the design of Friends Photos search and changes to the autosuggest…
8 Findings on Google’s 7-Result SERPs [Study]
In August, Google began showing three less results for certain searches. Was this due to branded searches? Or sitelinks? SEOMoz investigated Google’s search results,…
10 Tips to Help Small Marketing Teams Kill It
While the stress and pressure of delivering high volumes of qualified leads is not getting any easier, small marketing teams can manage the multitude…
3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices
Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks…
Analytics in Real-Time with Chartbeat Publishing
If you create a significant amount of content on your websites and/or are a publishing or media site, then you should think about augmenting…
Force Feeding Mobile: Google Continues SMB Courtship
By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how to work…
How to Combine Your Online Marketing Technologies Effectively & Efficiently
Integrating your online marketing tools can be difficult, but the benefits are sizeable. Done correctly, not only does it allow for a more efficient…
8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
Technology change is a constant but marketers can’t forget people don’t change. AimClear CEO Marty Weintraub shares methods to expand your social media strategy…
Twitter: The Shortest Distance Between You & What Interests You Most
Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. During…