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The Fallacy of Ad Testing
Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over…
Top 5 Reasons Against Implementing a Tag Management Solution
Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own organization. Here…
Landing Page Optimization: How to Identify Testing Opportunities
Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider…
Google Penguin, the Second (Major) Coming: How to Prepare
Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques…
Google+ Local Bible for SMBs
A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business…
A Strategy Map for Google Display Network Success
The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with…
Google Authorship Presents Branding Opportunity for SMBs
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can…
Linkedin Now Lets You Mention People and Companies in Updates, Comments
Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status…
Website Redesign: From Concept Sketch to Lead Generation Reality
After you've created goals and are ready to tell your story, it's time to generate leads. Concept sketches can be instrumental when communicating aspects…
What Our Favorite Celebrities Can Teach Us About Managing Brands Online
Marketers can learn a lot from monitoring celebrity social channels We can watch to see how each celebrity brings their brand to life, the…