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How Orabrush Harnessed the Power of Video Marketing
What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one…
Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business…
Penguin 2.0 Forewarning: The Google Perspective on Links
If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is…
Facebook Welcomes Home, A New Social Phone for Android
The Facebook phone will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more…
Google Challenges U.S. National Security Letter in Court
Google is fighting a National Security Letter (NSL) issued by the U.S. government. A court filings revealed Google's opposition to handing over users' data.…
Want to Speak at SES Toronto 2013? Submit Your Pitch By April 12 #SESTO
With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from…
SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends
By using a combination of search trend data and traffic forecasting, ecommerce sites can capitalize on hot celebrity fashion news or cultural trends to…
How to Avoid PR Disaster With a Social Media Policy
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates…
Reaching the Golden Mean of Branded to Non-Branded Traffic
Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new…
How to Kill Self-Reported Data
Companies must strive to create a more accurate picture of the channels and campaigns that are creating engagement and revenue. Here are the three…