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Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison
AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and…
13 Essential SEO Power Tools
Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on…
Rank Monitoring Beyond Google Webmaster Tools
Why would you want to know if you rank 30th for some obscure keyword combination? Link building. It's great to track how link building…
Big Data – Has It Blinded Us With Science?
There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present some distinct…
How to Manage an Effective Outreach Team
Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and tips, you should be…
5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying…
Is Google’s Unified Privacy Policy Illegal in Europe?
Google's revised privacy policy is under investigation by the Information Commissioner’s Office (ICO) and five other European agencies. The search giant has so far…
Google Privacy Director Alma Whitten Resigns
Alma Whitten will leave the search giant after 10 years. Whitten ascended to the position of privacy director in the wake of the furore…
Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag
Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased…
The Synergy & Benefits of Optimizing Content as You Write
Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content…