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Social

10 Vital Steps to Building Social Influence

Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. Yet, few will achieve action-inspiring influence without planning…

By Rebecca Murtagh · 25 Apr 2013

Local

International Expansion: Break Down Barriers With Google+ Hangouts

Expanding internationally is extremely challenging.you have to deal with different time zones, languages, and cultures. Google+ Hangouts can help break down the barriers separating…

By Amanda DiSilvestro · 25 Apr 2013

Local

Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to…

By Liana Li Evans · 24 Apr 2013

Content

Using HARO to Create Fresh, Compelling Content

Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are…

By Ken Mcgaffin · 24 Apr 2013

PPC

Yahoo Bing Network: New Details on Searchers Not Using Google

ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers…

By John Gagnon · 24 Apr 2013

Social

Guy Kawasaki Talks Content Marketing, Social & Google+

With so many sources of original content, it's getting increasingly difficult to stand out from the crowd. You have to create, curate, and share…

By Brad Miller · 24 Apr 2013

Mobile

Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device…

By Bill Dinan · 24 Apr 2013

Social

Quora Best Practice Tips for Brands

Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares…

By Jim Yu · 23 Apr 2013

Content

How to Get Over the One Hurdle Keeping You From Creating Awesome Content

How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create…

By Nathan Safran · 23 Apr 2013

Social

How to Diagnose the Health of Your Social Media Strategy

What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about…

By Ashley Zeckman · 23 Apr 2013