Latest stories
27,518 articles, newest first.
Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]
Pinterest use by brands in the fashion retail and automotive industries is lacking. Only 18 percent of fashion retail brands pin items on Pinterest,…
Facebook Reports $1.46 Billion in Q1 2013 Revenue
Facebook's ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder, lifting the company's net…
How to Build Links Like an Engineer
Developing a program that involves multiple channels can be complicated. When approaching your ultimate outcome of generating links, taking an engineer's approach can help…
7 Essential Skills for Managing PLA Campaigns
When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO…
Offering Journalists Products for Review: Proceed at Your Own Risk
Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if you are a search…
Facebook Marketplace vs. Exchange Ads: 3 Important Differences
Facebook ads aren't all the same. Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX) offer a different approach to buying,…
Twitter Ads Self-Serve Platform Opens to All U.S. Users
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. The social media platform has also…
46% of Searchers Now Use Mobile Exclusively to Research [Study]
New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone…
Patch.com, Huffington Post Dominate Google News Results [Study]
A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most…
Awesome Frickin’ Content
Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It stands out…