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U.S. Mobile Virtual Gaming Market Worth $168M in 2010 & Poised To Explode [Study]
U.S. consumers’ spending on in-game mobile virtual goods this year is set to exceed $168 million, according to a joint study by research firm…
Seasoned Interactive Marketers Join Forces Under One Agency
More than two dozen marketers, including 10e20 President Chris Winfield and CMO Second Step Search Loren Baker have joined forces to establish a new…
WWE Body Slams YouTube Community with Full-Length Episodes
Nate Weinstein, who manages Entertainment Marketing at YouTube, has just announced a new deal that adds to YouTube’s growing footprint of premium content and…
WordStream’s Free Negative Keyword Tool Weeds Out The Unwanted To Boost Click-Through Rates
Wordstream, the SEO and PPC solutions provider, has just launched its Free Negative Keyword Tool – yes you did read free– designed for marketers…
How to Speak Geek at SES Toronto 2010
One of the hottest sessions at SES Toronto 2010 was “Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals.” We…
How to Optimize Your Videos for SEO
This checklist will help you optimize your YouTube videos and gain top rankings in the SERPs. Also, bonus tips for optimizing hosted videos.
Paid Search Management: Campaign Organization, Part 3
An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account campaigns.
Are Yahoo and Bing Rushing Integration?
A few Yahoo/Microsoft search alliance integration woes we can look forward to, and what will need to improve.
Conductor Aims To Conduct Culture Of SEO Throughout Your Organization Via Searchlight
Conductor launched its ‘automated’ SEO platform last week. I attended the launch event, and if that was anything to go by, then Searchlight promises…
Google Share of Searches Hits 72 Percent in May 2010
Experian Hitwise today announced that Google accounted for 72.17 percent of all U.S. searches conducted in the four weeks ending May 29, 2010. Yahoo!…
Search Engine Watch Labs Are New to SES San Francisco for Connected Marketing Week
One of the many new sessions at SES San Francisco, which will be part of Connected Marketing Week August 16-20, is a series of…
3 Marketing Myths On TV Vs Online Video Usage [U.S. Study]
TV, video, iPads and all… we’re undoubtedly in an interactive age. Fine, that’s a given. How about those trends that seem to obsess marketers?…
Facebook Privacy: What You Need to Know
Steps Facebook users and publishers can take to avoid letting private information get into the wrong hands.
What Google Thinks of Your Site
Paying attention to your site's Sitelinks, hierarchical listings, and internal link listings in Google SERPs are great ways to see how Google understands your…
Co-Creation & Search: It’s All About the Customer
How listening to the crowd can enhance your online branding strategy.
Google To Launch Newspass Paywall [Report]
Google has the blogosphere and the media buzzing after a report from Italian daily La Repubblica announced that the company is readying to launch…
Social Media: The Privacy and Security Repercussions
How risky is our online behavior? A closer look at social media's privacy and security vulnerabilities.
Search Seen As Biggest Single Winner Of U.S. Online Ad Spend In 2010 [Study]
U.S. online ads spending will reach $25.1 billion this year, with search being the single biggest category and social media marketing taking over from…
The Art (or Science) of Building Links
How we assess others and build our professional networks is a lot like how we assess the quality of a web page, and whether…
Yahoo, Microsoft Search Alliance Explained
Latest info on PPC account transition for advertisers, including timeline, benefits, and options.