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Boston Globe Adopts Open-Source Neighborhood News Mapping Platform OpenBlock
The Boston globe is among the early adopters of OpenBlock, an open-source platform that offers news organizations the possibility to display local news data…
Google Commerce Search 2.0 Means On-The-Fly Customization For Shoppers And Retailers Delight
A week to the day after releasing its new AdWords Analyze Competitors feature, Google is once again launching a new tool – Google Commerce…
AOL Dumps Bebo For Reported $10 Million
AOL has confirmed in an SEC filing this morning that it has sold its ailing social site Bebo to digital media investors Criterion Capital…
Gulf Oil Spill Tracker Called ‘Biggest Online Video of the Year’
At the OMMA Video event this week, MediaPost columnist Steve Smith called the Gulf Oil Spill Tracker created by PBS NewsHour the “biggest online…
Optimizing for the User Experience
Eight steps designed to help webmasters re-prioritize day-to-day activities that will increase conversion rates, keep visitors around longer, and hopefully improve rankings.
SEO & Link Building: The Domain Authority Factor
Tips on how to gain authority, use it to your own benefit, and avoid Google penalties.
The New York Times Ranks as Top Online Newspaper According to comScore
comScore today released a report of the top U.S. online newspaper groups based on the comScore Media Metrix service. The newspaper category represents the…
More SES Toronto Coverage
Carmichael Blog–SES Toronto Day 1 Carmichael Blog–SES Toronto Day 2 Blog Campaigning–Microsoft’s Take On VideoTechvibes–SES Toronto Day 1 Keynote Techvibes–SES Toronto Day 2 Keynote
AdWords Now Tells Advertisers About Competitors’ Performance
Google Adwords is firing up a new tool, Analyze Competition, designed for advertisers to measure how their campaign performs compared to competition. So now…
A Different Perspective from OMMA Video
YouTube is a powerful social engine for users, but what are the best ways for marketers to channel that energy for their brands? I…
Facebook Is A Major Video Ad Player And Zynga Its Secret Weapon
Facebook is turning out to be a major video destination although it’s not what the social site is best known for. Indeed, don’t be…
10 Things You Need to Know to Get Started on Twitter
Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively…
Listen to the Search Engines
The tools that search engines provide give you more information about what theyreally like, and can help you reach your SEO goals.
Zynga To Boost Asian Presence With $147M Investment From Softbank
Social gaming platform Zynga is reported to have raised $147 million (13.5 billion yen) from Japanese telecommunication and media group Softbank to fund its…
Twitter ‘Places’ Bold Move Towards Paid Search With Foursquare, Gowalla, Localeze, TomTom Ties
Twitter launched its ‘Places’ feature, pulling together local check-in services Foursquare and Gowalla, and meshing them in with data from local search firm Localeze…
Competitor Research – Focusing on Companies, Keywords, and Broken Links
Tips on researching keyword competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.
Should Google be Regulated?
Google's "Mayday update" sparked calls for algorithm transparency. Here's why that's a bad idea.
‘Facebook Privacy’ Searches Plummet
Keyword data indicates searchers have moved on or lost interest after outcries over Facebook's policy privacy and some online people publicly deleted (or vowed…
Comparison Shopping and the Pursuit of Trust
Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service throughout the…
TubeMogul: Tracking Your Videos Across Multiple Sites
The days of only uploading videos to YouTube are now in the past. Here's how to use TubeMogul's online video analytics to quickly and…