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Apple Set To Buy China’s Handseeing For Around $147M
Apple is in advanced talks to purchase Chinese ISP and game developer Handseeing, Reuters reported. According to Global Times, the transaction is worth around…
China’s Baidu Set For International Expansion
China’s main search engine Baidu is ready to expand beyond its domestic market, CEO Robin Li said. “Going forward I think we should make…
Google Confirms Slide Buy
As expected, Google confirmed rumors that it has purchased social apps platform Slide. However, the company provided no indication as for the value of…
How to Cut Through the Clutter in Branded Search
Introducing a methodology to measure true branded search volume -- one that is scalable and broadly applicable to virtually any brand.
Google Places Now Allows Replies
Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes…
NHLPA Starts SEO From Scratch To Up Its Game on Google
How-to guide: Optimizing your website for search engines, using the NHLPA.com as a live, working example.
Advanced Connected Marketing Week and SES San Francisco blog coverage, pt. 2!
TopRank CMO Cowboy: Jeffrey Hayzlett Greenbiz Green or Not, Content Is King on Your Company Website MarketingFacts! BJ Fogg: Van usability naar captology en…
Going to SES San Francisco to See New Products and Play Guitar Hero
One of the reasons why senior executives attend their industry’s most important events — even in an “unusually uncertain” economy — is to “see…
Small Business and Search: Where’s the Return?
Keywords can make or break any search marketing campaign. Here are some important questions you need to answer about your niche before diving in.
Footbalistic For All Soccer/Football-Related Searches
Footbalistic.com is a site for all your football (read: soccer)- related searches. Think of it: with over 3.5 billion fans worldwide (according to FIFA),…
Is Author an Authority Signal for Google?
Do bloggers have an authority score, and could it be that authors are a weighting factor to consider in the value of links? Let's…
Mobile Local Search and the New Click Fraud
Check-ins may be the new currency of mobile local search, but sites like Foursquare will need tools to prevent users from gaming the system…
YouTube’s ‘Life in a Day’ project Gets 80,000 Entries
According to The Associated Press, 80,000 videos have been submitted to YouTube.s “Life in a Day” project. Now, all director Kevin Macdonald needs to…
Trademark Terms In Adwords Text Extending to Canada, UK, Ireland
Seems the success in more advertising using trademarked terms in the US allowing “some advertisers to use third party trademarks in their ad text…
Google Shows ACE Up Its Sleeve
“ACE (AdWords Campaign Experiments) is a free tool that makes it easier to test and precisely measure the impact of changes to your keywords,…
Google’s First Counter To Twitter & Facebook, Now Waving Goodbye
Google Wave will cease to exist at the end of the year and the program/platform stopped further development yesterday, according to the Official Google…
Econsultancy Reports Finds Bid Management Technology Market Will Grow by 14% in 2010
According to a new report from Econsultancy, the pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to…
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
Google AdWords Trademark Case Victory, AOL Revenue Tumbling And More
An overview of some of today’s search, advertising and tech news. Google Adwords was granted victory by U.S. District court Judge Gerald Bruce Lee…
‘Google Me’ Puzzle Coming Together? Slide Buy, Wave Ditch, New Features
Reports have it that Google has bought social apps platform Slide for a price tag ranging from $182 million to $228 million, depending on…