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PPC

2 Specific Strategies to Build Trust With Extra Cautious Prospects

If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior…

By Howard Jacobson · 05 Aug 2013

SEO

Link Building A-Z Guide – Definitions & Terms

For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will…

By Julie Joyce · 05 Aug 2013

SEO

Can Google Authorship Really Cause a Huge Traffic Drop? [Case Study]

One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the form of…

By Chuck Price · 04 Aug 2013

Social

Pinterest Adds Price Drop Alerts

Pinterest has always been the place for users to pin a visual wishlist. Now, Pinterest is turning into a true e-commerce player. The social…

By Mel White · 02 Aug 2013

Mobile

SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and…

By Rachel Pasqua · 02 Aug 2013

Analytics

Google Analytics Announces API for Real-Time Analytics Data

While real-time reporting has made it easy to make adjustments to campaigns on-the-fly, it still requires human interaction to monitor and observe what's going…

By Thom Craver · 02 Aug 2013

Social

Facebook Embedded Posts Let You Share Interactive Status Updates Across the Web

Facebook announced embedded posts yesterday, allowing users to embed public status updates across the web. Embedded posts looks fairly simple, but will install the…

By Jessica Lee · 02 Aug 2013

Local

Google Shows Reviews in New Search Overlay, Offers ‘Perks’ to Reviewers

When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those reviews will…

By Jessica Lee · 02 Aug 2013

Local

Matt Cutts: Be Careful About How You Choose Your ccTLDs

Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be…

By Jennifer Slegg · 01 Aug 2013

Video

Tubular Labs Crunches Big Data to Create Audience Dashboard for YouTube

Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel's performance. The Tubular analytics…

By Greg Jarboe · 01 Aug 2013