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Google Finally Supports Paid and Organic Co-Optimization
With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the…
A Great Strategy to Create In-Depth Evergreen Content
The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't…
12 Questions to Separate Social Media Experts From Pretenders
Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need to drill…
5 Clever Ways to Leverage PR for SEO Success
SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the…
Content Curation & SEO: A Bad Match?
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a…
Facebook Advertisers Can Access Professional Photos at No Extra Charge
Facebook puts content front and center again with its latest update; Facebook advertisers will now have access to millions of stock photos that are…
Google AdWords Adds New Paid & Organic Report
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising. This…
Is BuzzFeed’s Boom Making Brand Blogs Go Bust?
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No! Cancel those…
How to Build Authority by Talking About Your Competitors
Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk…
5 B2B SEO Recommendations for the Dog Days of Summer
Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations…