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Top 10 Local Search Insights for the Moment
The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look at 10…
When Link Loss Ain’t No Bad Thing
Allowing low quality links to degrade can have a positive effect on rank. Some observations from a real world example.
SEOmoz 2010 Survey Results Candidly Reveal Industry Dilemma
SEO software company, SEOmoz, has released the results of a survey of the SEO industry, which received 10,000 respondents making it the largest ever…
Do Facebook CPC Ads Really Work? Well, Sometimes
Here's a simple example of how to implement and test Facebook campaigns that will drive new business for many retailers.
10 Things I Hate About Google!
Lately, Google has shifted its focus from what's best to users to what's best for Google. Where Google is failing on data collection, privacy,…
New Entry into Enterprise SEO Space
Tallwave, a venture accelerator firm that develops “go to market” strategies for digital marketing product companies, announced its first portfolio company, SyCara, a developer…
Deconstructing Link Value Factors
Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value…
Twitter’s Promoted Tweets Appearing on Google
Promoted Tweets from Twitter are beginning to appear in Google’s real-time search results today. This is the first time that Google has allowed any…
Secrets to Paid Search Success Revealed, Part 4
Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time and money.
Conductor says Google Instant has No Impact on Searcher Behavior [study]
A week after the launch of Google Instant, Conductor compared 880,000 visits from ten high traffic websites by search term length with the week…
Social Media in the NFL
Twitter and Facebook are powerful social media marketing tools. A look at which teams are the contenders and pretenders in the National Football League.
Many 2010 Election Results Too Close To Call
If anyone tells you that one vote doesn’t matter, go to Yahoo! News or Google News this morning and search for “too close to…
Marissa Mayer Lists Google’s Top 3 Mistakes
Google has had a ton of massive successes — AdWords, Maps, Gmail, and Chrome to name a few. It’s always interesting to get insights…
Google to Pay $8.5 Million in Buzz Privacy Class Action Settlement
Google will pay $8.5 million to settle a class action lawsuit brought against the company after its launch of Google Buzz. Google’s attempt at…
Why You Should Change Your SEM Tactics for the Holidays
How to be sure your paid search campaigns are working as hard as possible during this busy time of year.
Google Places Presents Major Challenges for International SEO, Too!
As Google Places rolls out across the world and puts the focus on local, here are some challenges you may face in your international…
Secrets to Paid Search Success Revealed, Part 3
How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days.
Bing-Facebook Social Search Rollout Complete
All U.S. Bing users now have access to the new social search features added with the assistance of Facebook, the company announced today. The…
Digital Marketers Need to Work on Elevator Pitch for Holiday Season
Yesterday, comScore released its Q3 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $32.1 billion for the quarter, up…
Link Building: 3 Strategies for Link Requests
Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting…