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E-commerce Holiday SEO Keyword Optimization: 6 Keys to Success
Many e-commerce sites don't publish holiday content until November, which is too late for the early birds and for search engines, which can take…
4 Types of Low-Cost Content Small Businesses Should Create
Small businesses need to market themselves without breaking the bank. By creating great content and promoting that content via social media, small businesses are…
Why Real-Time Bidding is Set to Become Huge
What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not…
Twitter Officially Files for IPO
It has long been speculated, but Twitter has officially filed for their IPO, ending months of rumors. Twitter announced their intention, unsurprisingly, via their…
SES San Francisco Keynote: Google’s Matt Cutts & Patrick Thomas on Search Engine Censorship
Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here's a look at the slippery slope…
Google Webmaster Tools Give Users More Link Data
Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list of backlinks…
Your SEO Rainy Day Fund
Google penalties are a legitimate concern for anyone who runs a website. When your traffic vanishes, it won't return overnight, and recovering will take…
Rethinking Quality Score: It’s All Relative
Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e., your score…
Why Local PPC Needs Call Tracking
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you're…
404 Page Best Practices
Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here's how you can find 404 pages, how…