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New Study Finds Google+ Shares Don’t Cause Higher Search Rankings
Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+ can drive…
How to Increase the Profitability of Your Content
Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost…
6 PPC Tasks That Are Ideal for an Intern
Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks…
Is Google Putting Less Emphasis on Links as Part of Their Algorithm?
Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are in fact…
B2B Social Media: Building a Cohesive Strategy
Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can…
Recovering from Penalties, Penguin, and Panda
We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins,…
SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More
At SES San Francisco 2013, attendees snapped up assorted goodies from sponsors, exhibitors, and speakers. Even if you couldn't make it, you can still…
To Blog, or Not to Blog
Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your audience, and…
My Company Just Died; Now What? Here’s How to Take Care of Business
An overwhelming 75 percent of startup companies fail. Facing such an abrupt death is scary and challenging, but you still need to take care…
Facebook’s New Promotion Policy: 6 Ways Brands Can Take Advantage
Facebook's new promotion guidelines are designed to help brands increase participation, extend reach and engagement, surprise and delight customers, collect customer data, grow number…