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Does Google’s Opt Out Widget Have Teeth?
Google announced last year they were offering an opt out option in their Chrome browser. Now they have given it a name “Keep Mt…
Breaking News: Oprah Has Half Sister, Mom Tops Searches
If Oprah was to launch a search engine instead of her own cable network, she could be a serious threat to Google. The world…
Designing an SEO Friendly URL Structure
The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to…
Facebook Most Searched For Term, Most Visited Site in 2010
For the second straight year, Facebook was the most searched for term on the internet. And with the interest it is gaining through the…
Google Gives Eric Schmidt ‘Unprecedented’ $100 Million Equity Award
Outgoing Chief Executive Officer Eric Schmidt will receive a $100 million equity award from Google, the company has confirmed. The award “includes stock and…
‘Google Offers’ Launched As LivingSocial Passes Groupon
Last week was a hectic one for the popular coupon sites. Google announced their clone of Groupon – Google Offers – and LivingSocial passed…
Search in the European Union: A Different Perspective
An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe.
AdWords Display URLs Now Showing in Lower Case
Two weeks ago Google announced that the domain portion of all AdWords ads would soon show in lower case. It appears this change rolled…
5 Tips for Optimizing and Integrating Your Social Media Content
Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content for a particular marketing…
SMB Must-Haves in 2011
Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year.
Turning to Social Media & Search Engines for Smart Health Answers
How health marketers can ensure consumers find answers to their most important health questions in a timely manner. No one wants to wait for…
Linden Lab Forces 2.0 Upgrade By Crippling Search on Second Life
The clock starts ticking for third party viewers.
Search Week in Review for Jan. 22, 2011
Here’s a recap of this week’s columns and news stories for the week of Jan. 16 to 22, as reported by Search Engine Watch,…
Schmidt Canned: How Will Page Rank as Google’s CEO?
The speculation has already begun. Was CEO Eric Schmidt really forced out and why? Was there friction among the Google triumvirate? Will the introverted…
How to Configure Analytics for Your Small Business Website
A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.
Automate Your AdWords Management with Automated Rules, Part 1
This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the…
Special Events, Express Clinics, Theatre Presentations, and Training Workshops at SES London 2011
In addition to the opening keynote and three-days of conference sessions, SES London 2011 features a superabundance of special events, express clinics, theatre presentations,…
5 Reasons the Google Search Bias Study is, um, Biased
Increasingly, the quality of Google’s search results and business practices are being called into question. A new study co-authored by Benjamin Edelman and Benjamin…
Oh Yeah, Google Also Reported Q4 Revenue of $8.44 Billion
Obviously, the big story is Larry Page replacing Eric Schmidt as CEO. That news is so big it even dwarfs Google’s huge Q4 of…
The Web: Why Users No Longer Matter
Don't you miss the good old days when huge companies like Google and Facebook didn't force worse user experiences on us? A severe lack…