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6 More PPC Tasks That Are Ideal for an Intern
Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to a busy…
An Introduction to Facebook’s New Page Insights
Facebook Page Insights is where page managers go to get key page performance metrics. There's a lot of data just waiting to be uncovered…
Google Shared Endorsements Ads to Include User Names, Photos, Ratings, Comments
Google+ announced upcoming updates to its terms of service agreement that clarified how a user's name and profile photo could show up in advertisements…
Metadata & You: Best Practices, Benefits & Implementation Made Easy
The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's…
3 SEO Success Factors for 2014
What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community,…
5 Inbound Marketing Essentials to Audit
As you go through an audit of your company's current demand generation status, here are some tips and questions to ask about your target…
Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?
After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover search rankings.…
Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google
Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people need more marketing pokes…
Black Friday Readiness With Search in Mind: Is Your Business Ready?
Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions…
New Google Playbook Outlines 5 Essentials of a Mobile Strategy
Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The…