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PPC

Geotargeting: A Great Local Search Option

Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here are four…

By Jeremy Hull · 15 Apr 2011

SEO

Is Charlie Chaplin’s Body Missing Again? New Zealand Chaplin Doodle Is A Mystery

Google Doodles are done to honor an event – a historical persons birthday such as locomotive engine inventor Richard Trevithick’s 240th earlier this week…

By Frank Watson · 15 Apr 2011

Industry

Search News & Headlines Around the Web – April 14, 2011

Here’s a roundup of today’s other search news and headlines from around the web, sorted by category. Search Industry News Analysts Drill Google Executives…

By Danny Goodwin · 14 Apr 2011

Industry

Google Reports Q1 2011 Earnings, Record Revenue of $8.58 Billion

Google shocked the search world when it announced that Larry Page would replace Eric Schmidt as CEO effective in April — the same day…

By Danny Goodwin · 14 Apr 2011

Industry

Google Looks to Reduce ‘Virtual Regret’

Google is funding research from Tel Aviv University’s Blavatnik School of Computer Science to teach computers to understand and utilise hindsight in order to…

By Sarah Carling · 14 Apr 2011

Video

Happy Tree Friends Give a Lesson in Copyright

This copyright lesson from YouTube featuring the homicidal, suicidal and just plain crazy cute fluffy characters of Happy Tree Friends highlights some of the…

By Sarah Carling · 14 Apr 2011

Industry

3 Website Exploits — Are You Protected?

Examining three common attacks that can hurt your visitors and rankings, and tips on how to prevent your site from being hacked.

By Kristine Schachinger · 14 Apr 2011

Analytics

ClickEquations Take Guess Work Out of Testing PPC Ad Copy

Testing ad copy is essential to the efficient running of a paid search campaign. Poor ad copy is the difference between trust and recognition…

By Jonathan Allen · 14 Apr 2011

Industry

Google’s Panda Update + Social = New Enterprise SEM Opportunities

The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new…

By P J Fusco · 14 Apr 2011

Analytics

SearchIgnite Boldly Re-Launch As IgnitionOne

SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it’s new “digital marketing suite”. Previously…

By Jonathan Allen · 14 Apr 2011

SEO

3 Link Marketing Strategies for Online Retailers

Link development for an online retailer has its challenges. Here are three strategies.

By Justilien Gaspard · 14 Apr 2011

Analytics

comScore March 2011 Search Engine Market Share [Infographic]

Google saw some small gains for the first time since September, according to comScore's March 2011 U.S. search engine market share rankings. Bing also…

By Danny Goodwin · 14 Apr 2011

Video

AOL Video Ranked #2 Most-Trafficked Online Video Platform by comScore Video Metrix

ComScore Video Metrix has just released the March 2011 U.S. Online Video Rankings and the big news is that AOL Inc. now ranks #2…

By Greg Jarboe · 14 Apr 2011

Industry

Search News & Headlines Around the Web – April 13, 2011

Here’s a roundup of today’s other search news and headlines from around the web, sorted by category. Search Industry News comScore Releases March 2011…

By Danny Goodwin · 13 Apr 2011

Industry

Google Trends Extinguishes Hot Topics

Hot Topics on Google Trends are history. Google now is simply showing the top 10 Hot Searches — what Google users are searching for…

By Danny Goodwin · 13 Apr 2011

Industry

Google Testing Double Column Sitelinks?

David Lindop, Senior SEO Manager at MediaVest Manchester, recently posted a screenshot of something that caught our eye – double column search results. Image…

By Jonathan Allen · 13 Apr 2011

Social

Why Facebook is Wiping Out Orkut in India & Brazil

When Facebook's destruction of Orkut began and why Facebook is driving these massive populations to start using it at such an astonishing rate.

By Michael Bonfils · 13 Apr 2011

Industry

New Google Panda UK Stats: Article, Price Comparison Sites Slammed Hard

Websites that were hammered by the Panda update in the U.S. have now been hit in the UK search results, including: ezinearticles.com, hubpages.com, suite101.com,…

By Danny Goodwin · 13 Apr 2011

Social

4 Steps for Evaluating Risk in Social Business

A guide for organizations on how to understand and assess risks in the social business space.

By Jacob Morgan · 13 Apr 2011

Industry

Amber MacArthur To Share Social Media Tips at SES Toronto 2011

Amber MacArthur will be the opening keynote speaker at SES Toronto 2011. Better known as Amber Mac, the Canadian television and netcasting personality will…

By Greg Jarboe · 13 Apr 2011