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Yandex.Webmaster Now Available in English
Russian search engine Yandex recently translated its Yandex.Webmaster service to English. While similar to other tools offered by both Google and Bing, Yandex.Webmaster takes…
Ask Murdoch Search Engine Spoofs #HackGate, Evades Answers
True to form, the web has been abuzz with back chat on Twitter and Facebook about the Murdoch inquiry. One political blog, pounced on…
Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position
AdWords Call Metrics are now available to all advertisers in the US and Canada. The service auto-generates unique toll-free forwarding numbers to your business…
Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps
Social media optimization (SMO) is the process of optimizing content for social interaction, discussion, and sharing. This guide reviews the benefits, factors, and checkpoints…
Factual: The B2B Demographic Research Artist’s New Best Friend
Factual’s data platform is a fundamental part of the process of targeting contextual ads to businesses on Facebook and LinkedIn. Additionally, it offers identifying…
The Agency’s Guide to Building Links and Expertise with Guest Placement Campaigns
Guest placement campaigns for link and expertise building require perseverance, remarkable content and a supply of publishers. Here are seven ways agencies can gauge…
Facebook Testing New Story Verbs and Locked Nav Bar?
Facebook seem to be testing a locked navigation bar so that users can scroll further and faster into the past life streams. Another feature…
Google Tests Locked Search Box, New-Look Instant Previews
Apparently not content with its recent makeover, Google is testing a new search interface that locks the top navigation bar, search box, and Google’s…
Bing Releases Updated Weather & Finance Tools
The search engine game has become as much about offering powerful side services as it is about giving the best SERP results. The first…
Google News Badges: Now Searching News Has Gone Social
Google News has announced a gaming-inspired program, offering badges for using Google News as your portal for primary news. Google now lets you earn…
AdWords Adds Top vs. Side Reporting
To help AdWords users get more accurate feedback on how their ads are performing, Google is adding a new data table option that contrasts…
How to Optimize 3 Important Internal Link Structures
Your goal is to help users find information and search engines determine relevancy. Ensure you’re using the optimal link text for the global navigation…
Killer Technology: Gutenberg to Zuckerberg and Beyond
Each new technology that comes about is a killer of this or that is a direct result of sensationalism surrounding – unfortunately – less…
Understanding the 98 Google Local Ranking Factors
David Mihm has released his annual Local Search Ranking Factors list, which compiles feedback from 33 local optimization experts. The 98 resulting local ranking…
Facebook Bans Advertiser Pushing Google+ Follows
It appears Facebook is getting aggressive in the ad department and may be feeling the heat from Google’s social project. Facebook has banned the…
comScore, YouTube to Launch YouTube Partner Reporting
This summer, comScore and YouTube are partnering to launch a new enhanced online video measurement feature. YouTube Partner Reporting will break out individual audiences…
SEO is More Alive Than Ever
SEO is dead? Long live SEO! Search engine optimization is evolving, extremely dynamic, and more alive than ever. The proof: over the past 15…
The Google+ Controversy & Virtual Worlds – A Question Of Identity
The Google+ rules say to sign up using "the name your friends, family, or co-workers usually call you." Seems Google was shortsighted about what…
Google Product Search Insights: The Impact of UPCs on Customer Conversions
Google Product Search has released new Unique Product Identifier (UPI) requirements and data feed requirements. The requirements are an attempt by Google to self-regulate…
Google Graduates AdWords Tablet Targeting
In a world where more and more users are accessing the web on the go, mobile targeting is more than sensible: it's mandatory. Refining…