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How to Deliver Useful Marketing With Video Resource Microsites
Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion.…
Social Media Monetization in a ‘Mobile First’ World
Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a…
12 Types of Evergreen Content That Attract Valuable Links
Evergreen content, or content that is updated regularly and won't quickly become out of date or totally incorrect within a short time period, is…
Facebook Aims to Restrict Gun Sales With New Rules
Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim…
Twitter’s Vine Updates Rules on Explicit Sexual Content
Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that…
‘New’ Facebook News Feed Redesign Now Rolling Out, 12 Months Later
Facebook has spruced up its Newsfeed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its News Feed…
It’s BrightEdge vs. Searchmetrics in SEO Patent Case
Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge…
Take Your Sitelinks to the Next Level With Descriptions
Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a…
Link Building Basics for International Search Engine Optimization
Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might…
Matt Cutts Shares 4 Ways Google Evaluates Paid Links
Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and what isn't?…