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New UserStats Tool Uses Social Proof to Grow Conversions
UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof,” allowing…
Xbox One System Update Adds Bing, New IE Search
As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows…
Investing in Big Content Assets for Big Returns
Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more than 47,000…
Does Mobile Search Really Matter?
Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead…
A True Integrated Marketing Framework
Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and…
New Google Search Layout Has No Underlines, Makes Titles Bigger
Many Google users are seeing a new variety of search results. The redesign increases the font size for titles, removes underlines from links, uses…
10 Huge Online PR Mistakes You Must Avoid
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people?…
Google Improves GDN Targeting With Bizo Audience Segments
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available…
So Why Did All Those Movie Sites Lose Google Search Traffic?
Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new…
30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]
ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional…