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Advanced PPC Optimization Tips for adCenter: Bidding by Match Type
Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click. Here’s a guide to…
Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia
Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for web activity…
Yahoo CEO Carol Bartz Fired By Phone
Yahoo Chairman of the Board Roy Bostock fired CEO Carol Bartz over the phone today. The struggling company named CFO Tim Morse interim CEO.…
Google Kills 10 More Projects, Including Aardvark
Google continues to trim its offerings, announcing that 10 projects will either be discontinued or merged into other products. Aardvark, a Q&A social search…
Google Places Fails to Stop Spam, Abuse
The New York Times’ large spotlight is on Google again, this time showing how easy it is for local business owners to become victims…
Google Buys Digital Coupon Platform Zave Networks
In a move that is likely aimed at further bulking up Google Offers, Google has acquired Zave Networks, a platform that lets customers redeem…
Google Now Reviews Paused AdWords Ads
Google is now reviewing new paused ads, and existing paused ads will follow suit in the coming weeks, in an effort to “eliminate unnecessary…
11 Great Points About Google AdWords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already. From great…
5 Simple Ways to Make Your Blog Links Better
Blog links can be a great way to pump up a link profile. They can be good for your brand and rankings, but they…
Yahoo: Labor Day Searches Down vs. Last Year [Stats]
Although searches for “labor day” are down 38 percent compared to 2010, plenty of people still searched for Labor Day related terms. What was…
Using Google +1 For Rankings & Profit
Google +1 clicks will impact SEO and your bottom line, though how much isn’t clear yet. Afraid your search traffic will die? Not brain…
Link Building: How to Set Goals & Gauge Your Competition
Don’t just pore over the number of incoming links you have - do something about them. Learn from your competitors: determine the number of…
Queen’s Freddie Mercury Gets Music Video Google Doodle
Google today is paying tribute to Queen lead singer Freddie Mercury on his birthday with a special animated music video Doodle. Queen is best…
Google+ in Asia: Most Users Are From Singapore, India
Singapore recorded the highest share of visits to Google+ in key Asia Pacific markets. Here’s a summary of the findings from Experian Hitwise, which…
Google Redefines External, Internal Links in Webmaster Tools
In an attempt to provide more accurate link data in Webmaster Tools, Google is recategorizing links from subdomains as internal links and the www…
New AdWords Metric: Estimated Top Page Bid
Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could revolutionize the…
Audience Targeting Strategies for LinkedIn Ads
According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second, smart marketers…
How to Avoid Targeting Paid Search to the Masses in 6 Steps
Savvy search marketers must seek out unique opportunities to directly speak to consumers. Incorporating their interests and values will improve CTRs, more actively engage…
Google Teams with ESPN to Add MLB Baseball, NFL Football Scores to Search Results
Looking to quickly find the latest baseball score or follow an NFL game in real time? Google and ESPN have brought the scoreboard straight…
Adding a Twitter Share Button Adds 7x More Exposure [Report]
Websites that display Twitter’s Tweet button on their homepage get seven times more social media mentions than sites without the button. Meanwhile, only half…