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Will Google Reward Secure Websites With Better Search Rankings?
Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt Cutts has hinted at this,…
Google Testing In-Store Conversions Tied to AdWords Ads
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with…
Google & Bing Now Showing LinkedIn Rich Snippets
When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature rich snippet…
Google Analytics Starts Diagnosing Your Tracking Code For Errors
To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify…
What is SEM? Depends on Who You Ask
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years,…
4 Keyword Strategies for Squeezing Performance From Broad Match
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine…
You Can Now Link Your Google AdWords & Analytics Properties in Bulk
Google Analytics announced new bulk linking" process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need…
‘Let Me Google That For You’ Bill Introduced to U.S. Senate
The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes…
Yahoo’s Yelp Partnership Wipes Out Old Local Business Reviews
The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with…
Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift
Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not…