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Nuances of Spanish Language Search Marketing
This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the…
Can Bing Predict Reality Show Winners?
Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare.…
How to Avoid Buying a Bad Domain – Tips From Google’s Matt Cutts
Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure…
Bing in the Classroom Now Open to All U.S. Schools
Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start…
Search Ads Yield 68% More Revenue per Conversion When Integrated With Social
Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it…
Are All Sitewide Links Unnatural?
While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site…
4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords…
Rank Still Matters in the Age of Secure Search
Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more…
Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to…
Schema.org Introduces New Elements for Actions
Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to…