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Industry

Dorothy Hodgkin Google Doodle Celebrates Biochemist

A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography of 3-D biomolecules, the…

By Jennifer Slegg · 12 May 2014

PPC

6 Ways to Get the Most Out of Your Search Marketing Agency

You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed,…

By Andrew Delamarter · 12 May 2014

Social

5 New & Improved Twitter Features Marketers Should Use

Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a…

By Allison Peltz · 12 May 2014

Industry

How to Audit Your SEO & PPC Agency or Consultant

If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a…

By Jayson Demers · 11 May 2014

PPC

ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother’s Day

With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop,…

By Jessica Lee · 09 May 2014

Social

4 Statistics About Pinterest Users You Need to Know [Study]

A new study of 50,000 random pinners and their pins looks at how people are using Pinterest, whether women are still out-pinning men, the…

By Ashley Zeckman · 09 May 2014

PPC

How Can Good PPC Managers Become Great PPC Managers?

Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But great PPC…

By Pauline Jakober · 09 May 2014

Mobile

How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms – particularly Facebook – to help drive traffic. While desktop traffic for BuzzFeed…

By Eli Goodman · 09 May 2014

Local

Google Buys, Then Shuts Down Restaurant Website Builder Appetas

Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations, delivery) that…

By Ashley Zeckman · 08 May 2014

PPC

Google AdWords MCC Scripts Now Available to All Users

All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and code snippets…

By Jennifer Slegg · 08 May 2014