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Local

Local Listing Management Priorities: How & Where to Syndicate Local Data

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a…

By Bill Connard · 08 May 2014

Industry

Google Reveals What New & Expectant Parents Search For

New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is…

By Greg Jarboe · 08 May 2014

PPC

PPC SWOT Analysis: Manage Campaigns Like a Business

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search…

By John Lee · 08 May 2014

Local

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy…

By Jessica Lee · 07 May 2014

Mobile

7 Reasons You Need to Update Your Google Maps App

Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for restaurants, bars,…

By Ashley Zeckman · 07 May 2014

Mobile

How to Recover From a Google Smartphone Rankings Demotion [Case Study]

Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion…

By Glenn Gabe · 07 May 2014

Video

10 Video SEO Tips That Can Truly Impact Your Rankings

Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let…

By Evy Wilkins · 07 May 2014

SEO

Matt Cutts: Google Won’t Devalue Links Anytime Soon

With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward…

By Jennifer Slegg · 06 May 2014

Mobile

Google Now Combines Online Shopping With Location-Based Purchasing

If one of the products you've been searching for online is sold at a store near you, you will receive an alert via Google…

By Ashley Zeckman · 06 May 2014

Industry

DuckDuckGo Redesigns Search Results to Add Places, Images, AutoSuggest

DuckDuckGo launched a new design in beta that gives an updated look and feel to its search results. With places in carousel format, autosuggest,…

By Jessica Lee · 06 May 2014