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Industry

Google’s ITA Deal Clears Final Hurdle

Google's $700 million ITA acquisition is officially in the clear after a federal court review. Google has agreed to conditions imposed by the U.S.…

By Rob D Young · 06 Oct 2011

Social

Google+ Adds Post Locking, Browser Notifications & More APIs

Google+ is giving users a pre-post option to disable comments or prevent content from being re-shared. Other additions so far this month include notifications…

By Rob D Young · 06 Oct 2011

Industry

Google Earth Passes 1 Billion Downloads

Google Earth, which launched in 2005, has been downloaded more than one billion times on the desktop, mobile, and Google Earth plug-in. Google has…

By Frank Watson · 06 Oct 2011

PPC

Baidu Launches International Marketing Efforts

Dominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new website -…

By Frank Watson · 06 Oct 2011

PPC

PPC Ad Optimization: This Week, Don’t Diss the Tweak!

It’s psychological change in the prospect, not the physical change in the ad, that’s important to results. Always make sure you’re cycling in both…

By Noran El Shinnawy · 06 Oct 2011

SEO

Keyword Research: Dealing With Uncertainty

When selecting the keywords you want to rank for, you must take several factors into account. Preferably you’re able to calculate its potential ROI…

By Peter Van Der Graaf · 06 Oct 2011

Industry

Rest in Peace, Steve Jobs

Steve Jobs, 56, Apple cofounder and former CEO, has died after a long battle with cancer. A visionary and inspiration to millions, his influence…

By Sew Staff · 06 Oct 2011

Social

Facebook and Google Execs Equally Suck at Social Media

Google is catching a lot of flack for their management team’s lackluster performance on Google+. Other execs are standing behind their product, it’s been…

By Miranda Miller · 05 Oct 2011

Industry

Yahoo Sale Getting Closer?

Goldman Sachs and Allen & Company are helping Yahoo gather the financial information and prepare the due diligence needed prior to a sale. These…

By Frank Watson · 05 Oct 2011

Mobile

Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]

A new eMarketer analysis of mobile ad spending predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and…

By Rob D Young · 05 Oct 2011

PPC

Google AdWords Puts More Weight on Relevance, Landing Page Quality

Google is rolling out a global update to how the AdWords quality score is determined and how much impact that score has on the…

By Rob D Young · 05 Oct 2011

Analytics

My Favorite SEO Research Tool: PPC Data

PPC data brings great clarity to the SEO strategy. PPC campaigns have the benefit of quickly providing a mountain of performance data. Within 30…

By John Lynch · 05 Oct 2011

PPC

Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps

Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns…

By Marc Poirier · 05 Oct 2011

Industry

Yahoo’s Shashi Seth on the Future of Search, Mobile & Structured Data

Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: “Answers, not…

By Adaline Lau · 05 Oct 2011

Industry

Google Chrome Set to Pass Firefox, Despite Microsoft Deletions

StatCounter has been tracking Chrome's immense growth and predicts Chrome will reach second place, above Firefox, in December of this year. Meanwhile, Chrome faces…

By Rob D Young · 05 Oct 2011

Analytics

Google Merges Analytics, Webmaster Tools Data, Adds SEO Reports

The Google Analytics team announced today that everyone can now link their Webmaster Tools and Google Analytics accounts. They've even enhanced the services, adding…

By Thom Craver · 04 Oct 2011

Industry

Google One of Top 5 Global Brands, Most Attractive Employer

Google took fourth place in the Best Global Brands report for the second year, with six other tech companies in the top 10. It’s…

By Miranda Miller · 04 Oct 2011

Local

Google Maps Adds Helicopter View, Streamlines Design

Users who request driving directions on Google Maps will now be able to get a fly-through of their route with a new Helicopter view.…

By Rob D Young · 04 Oct 2011

Industry

Google + Beer Brewing = Google Beer Goggles?

A limited edition beer called URKontinent is being produced by Dogfish Head brewery with the assistance of some Googlers. While several Googlers helped suggest…

By Frank Watson · 04 Oct 2011

Industry

Facebook’s Cookiegate: Controversial Tracking Cookie is Back

Remember the tracking cookie Facebook exposed by Australian hacker Nic Cubrilovic last week - the one Facebook disabled? Well, it’s back and it’s doing…

By Miranda Miller · 04 Oct 2011