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Marin Software Stakes Claim as First Google API Partner to Support RLSA
Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize…
A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience…
Why You Need to Own Your Data & Digital Assets
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of…
Google Brings NHL, NBA Video Highlights to Search Results
Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the…
Top Brands Now Testing Pinterest Promoted Pins
Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest's target audience. Brands include Kraft, Target, and Disney,…
Break-Even CPC & Simple Landing Page Testing
Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can…
5 Googley SEO Terms – Do They Mean What You Think They Mean?
Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and…
5 Ways to Sell SEO to Your CMO
Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the…
10 SEO Myths Debunked by Bing’s Duane Forrester
Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what…
From Foursquare to Swarm: Mayor 2.0, Insights, Stickers & Goodbye Badges
The time has come to say goodbye to Foursquare mayorships as we know them. Foursquare has revealed some new details about what users can…