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Industry

Google Easter Eggs; Just Search “Do a Barrel Roll”

Hot on the heels of the popularity around Siri Easter Eggs, Google looks like it is bringing some personality quirks to the search engine.…

By Jonathan Allen · 03 Nov 2011

Social

5 Cool Twitter Marketing Stories

Check out these five original and inspirational social media marketing stories, as featured on the new Twitter Stories site. Learn how users created buzz,…

By Miranda Miller · 03 Nov 2011

Industry

Firefox Partners With Bing as Google Search Deal Nears End

Firefox with Bing is simply Firefox with Bing set as the default home page and search engine. The timing is rather interesting, considering Mozilla's…

By Thom Craver · 03 Nov 2011

SEO

Panda DNA: Algorithm Tests on the Google Panda Update

Using 50 separate domains, this test on Google’s algorithms sought to answer three questions: Can you be affected by Panda in various degrees? What…

By Peter Van Der Graaf · 03 Nov 2011

PPC

Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions

Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good ideas for ads to test and rotate…

By Noran El Shinnawy · 03 Nov 2011

PPC

Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase…

By Marc Poirier · 03 Nov 2011

Industry

Sina Weibo Rolls Out Real-Time Search Engine

Sina Weibo has launched a real time search engine that allows people to search from a wide range of categories – posts, users, events,…

By Adaline Lau · 03 Nov 2011

Industry

Google Fixes ‘Romney Can’t Win’ Search Suggestion; Santorum Not So Lucky

While Google avoids direct political commentary on candidates, their search algorithms aren't always so kind. In the bid the the Republican ticket, two candidates…

By Rob D Young · 02 Nov 2011

PPC

Google AdWords Opens Premier SMB Partner Program

In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects small- to…

By Rob D Young · 02 Nov 2011

Local

Google Maps API to Charge for High-Volume Usage

Any site or app using the Google Maps API (such as through embedded maps) may be charged for usage, should their visitor volume be…

By Rob D Young · 02 Nov 2011

PPC

Google Refreshes AdWords Location Targeting

The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to navigate and obtain more…

By John Rampton · 02 Nov 2011

Development

Googlebot Learns to Read AJAX/JavaScript Comments

Google's search robot has been improved; it can now read and understand certain dynamic comments implemented through AJAX and JavaScript. This includes Facebook comments…

By Rob D Young · 02 Nov 2011

SEO

Search Engine Watch Redesign Breaks Records

Exactly 6 months ago, we re-designed Search Engine Watch to the site you see today. Content migration is the first major leap into our…

By Jonathan Allen · 02 Nov 2011

SEO

New Google Webmaster Tools Notification for Cross-Domain URL Decisions

Google will send a message to verified website owners using Webmaster Tools to explain cross-domain URL selections. Google says this will increase transparency and…

By Miranda Miller · 02 Nov 2011

Social

Google+ Opens to Apps Users, Adds 3 New Features

Google+ has finally opened its doors to Google Apps users. Alongside this much-demanded change, Plus added a photo editing toolkit, a post-sharing visualizer, and…

By Rob D Young · 02 Nov 2011

SEO

What SEOs Can Learn from Savvy Affiliates

SEOs must look outside of our industry and understand our place in the wider range of business-marketing services. Adapting a more sophisticated and holistic…

By Nichola Stott · 02 Nov 2011

PPC

Create MSN adCenter Campaigns in 15 Minutes

MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns are up…

By John Lynch · 02 Nov 2011

Mobile

Google Launches Mobile-Friendly Site Initiative, HowToGoMo.com

Google has launched HowToGoMo.com, a site designed to help developers and webmasters go mobile. Users can test their existing site for mobile browsing, find…

By Miranda Miller · 01 Nov 2011

Industry

Visa & Mastercard Looking into Linking Ad Targeting to Purchases

Two of the largest credit card networks Visa and Mastercard have been looking into ad targeting. Using everything they know about their customers and…

By John Rampton · 01 Nov 2011

PPC

Google Keyword Tool Now Ranks Keywords by High, Medium, Low

Many Google AdWords users are reporting a change in the Google Keyword Tool. Competition data is now given a ranking on a ratings scale…

By John Rampton · 01 Nov 2011