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New Wordstream Tool Lets You Audit PPC Landing Page for Free
WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can…
More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding
Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed.…
Life After a Link Apocalypse
What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get…
Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device
Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales,…
60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]
The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and…
Happy Birthday, Bing: Microsoft’s Search Engine Turns 5
Today marks the fifth birthday of Microsoft's Search Engine, Bing. Here's a brief look back Bing, from its launch in 2009, how it has…
Apple Adds DuckDuckGo as Search Option to Safari in OS X Yosemite
Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine…
A Recipe for a Tasty Semantic Search & SEO Salad
Stop trying to salt your content and meta data with keywords, thinking that's all you need to get to the top of search engines.…
The Best and Worst Things About Twitter Ads
There's much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have to deal with the…
Community Management Basics: 7 Tips for Marketers
An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send the right…