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Industry

Conductor Adds Universal SEO in Searchlight, Offers Training & Grants for NYC Nonprofits

Conductor CEO Seth Besmertnik explains the new universal search optimization features in the Searchlight SEO platform and introduces the Conductor Foundation, a grant and…

By Miranda Miller · 01 Nov 2011

Video

YouTube Does More Than Round Up the Usual Suspects With New Channels

YouTube is trying to exponentially expand on the viewing options created by the advent of cable TV by launching about 100 new chanels, offering…

By Greg Jarboe · 01 Nov 2011

PPC

The 4 Pillars of a Successful PPC Campaign

Every now and then, we all need to remember the basics that are the framework behind every successful PPC campaign. If you’re new to…

By Melissa Mackey · 01 Nov 2011

SEO

Positive and Negative Link Baiting: The Risks and Rewards

Everything in SEO has gray area. Link bait is no different. If you create anything with the hope that it will serve as “Bait”…

By Jennifer Van Iderstyne · 01 Nov 2011

Local

Google Offers Now Aggregating Local Deals

Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a winner. Google announced distribution…

By Christopher Heine · 31 Oct 2011

Industry

Google Carves Out A Pumpkin Doodle For Halloween

Seems the guys at Google are partial to the Charlie Brown Great Pumpkin special. The company's latest Doodle is a timelapse video of eight…

By Frank Watson · 31 Oct 2011

Industry

Hottest Halloween Costumes of 2011: Angry Birds, Black Swan, and Sexy Superheroes

Pop culture-inspired Halloween costumes top Google, Yahoo, and SortPrice lists as the most searched terms for this year. It sounds like we’ll see a…

By Miranda Miller · 31 Oct 2011

Content

SEO Plug-in Helps Bloggers Optimize Content

Eightfold Logic Inc. has released a WordPress plug-in that utilizes InboundWriter’s search and social intelligence to help writers optimize content to increase Google AdWords…

By Miranda Miller · 31 Oct 2011

SEO

Agency SEO Pain Relief

Just because your SEO campaign is experiencing hiccups doesn’t mean you aren’t a good SEO practitioner. Certain situations like this force you to look…

By Josh Mccoy · 31 Oct 2011

Social

6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility

Twitter is a unique universe where instant conversation fuels millions of large and small chatterstorms among millions of users every day. By carefully using…

By Ron Schott · 31 Oct 2011

Industry

Meet the Experts at SES Chicago 2011

A fabulous lineup of speakers, practitioners, and best-selling authors are ready to break into roundtables to meet, greet, and answer your search and social…

By Mike Grehan · 31 Oct 2011

SEO

How to Develop Link Marketing Ideas

With these strategies, your company could be coming up with new link building ideas on a recurring basis. Just remember to keep an open…

By Justilien Gaspard · 30 Oct 2011

Industry

In Google We Trust (Your Identity)

Google, PayPal and Equifax are the first three official, federally credentialed, Identity Providers of the NSTICs Identity Ecosystem. What does that mean and why…

By Kristine Schachinger · 30 Oct 2011

Social

Is Land Sinking? Linden Lab Holds An Unusual Sale

Last Friday, Linden Lab announced a most unusual event - a weekend land sale during which the setup fees for private regions would be…

By Avril Korman · 29 Oct 2011

SEO

Keep Calm & Carry On Despite Google SSL Search Term Encryption

Richard Kirk, Head of SEO at Performics, took issue with a recent column on SEW and asked to post a rebuttal. Given this is…

By Richard Kirk · 28 Oct 2011

Analytics

New LinkedIn Lead Tracking System: What You Need to Know

The LinkedIn lead collection bar may help capture folks who are on the fence. So, this actually should increase your overall campaign conversion rate…

By Joseph Kerschbaum · 28 Oct 2011

SEO

7 SEO Friendly Site Features that Developers Often Miss

unfortunately, a lot of developers can have a bit of a blind-spot when it comes to SEO. While some on-site SEO features come as…

By Rob Chant · 28 Oct 2011

Industry

FTC Finalizes Settlement of Google Buzz Privacy Issues

The FTC has approved its settlement with Google that addresses improper privacy disclosure during the release of Buzz. The settlement mandates additional privacy procedures,…

By Rob D Young · 27 Oct 2011

Industry

Google Transparency Report Now Shows User Data Requests

The Google Transparency Report has been updated to include data on Government requests for user information. The new version gives both updated data for…

By Rob D Young · 27 Oct 2011

Mobile

Mobile Growth Stats & Mobile Web Tips to Start Marketing

In two years wireless customer growth has exceeded 20 percent. Did you know that the U.S. now has more wireless customer connections than people?…

By Steve Beatty · 27 Oct 2011