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Two Links, Different Anchor Text, Same URL: Does it Matter to Google?
In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page…
Want to Increase Your CTR by Nearly 50%? Consider Search Refinements
It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek.…
Here’s Why Your Editorial Calendar Isn’t Working…
They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But…
What Search Strategists Overlooked in the New York Times Leaked Innovation Report
The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of…
Travel PPC: Top Advertisers, Keywords & Destinations [Report]
About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through…
4 Steps to Maximize Local Search Success
Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned…
5 Reasons to Include Polling in Your Social Media Strategy
Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should consider adding…
Model Battles Google, Yahoo in Court Over Images Linking Her to Porn Sites
A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that…
Rachel Louise Carson Google Doodle Honors Marine Biologist, ‘Silent Spring’ Author
Today's Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google's special logo depicts Carson in a…
Why Small Business Should Care About Native Advertising
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a…