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3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign
Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you're trying to…
Mobile Advertising Measurement: Winning the Long Game
Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of…
Black Box Paid Search Ads Showing on Right Rail
Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads…
Google Domains: New Domain Registration Service Launches
Google has announced the launch of a new domain registration service. Called Google Domains, it is being launched as an invite-only beta for both…
Watch Time Now Impacts Facebook News Feed Video Rankings
Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video…
Google AdWords Rolling Out Parental Targeting Feature in U.S.
Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental…
Forget Big Content – Small Content Is Critical to Search Success
There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you…
Competitive Analysis in Search Is Linked to Higher Conversions [Data]
Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular…
YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service
Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google,…
German Publishers Try to Force Google to Pay for Links, News Snippets
German publishers say Google and other search engines like Bing and Yahoo are in violation of the country's ancillary copyright law and want them…