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Bing Ads Reveals Dynamic Sitelinks
Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.
How to use Keyword Research to Find New Landing Page Testing Ideas
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.
Centralizing Location Data: 3 Steps to Local SEO Success
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is…
Bing Ads Launches Campaign Planner Feature to Boost Ease of Use
Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on data.
Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get…
Don’t Forget to Invest in Content (Not Just “Content Marketing”)
Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.
Search Agency Covario Acquired, but its Saas Tools Remain Independent
Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will remain independent.
Google’s My Maps Upgrade Presents Opportunities for Local Search
Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for…
Amazon and Google: Friends, Enemies or Frenemies?
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Why Nofollow Links Could Become the Redheaded Stepchildren of SEO
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?