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SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic
How do you take the concept of mobile marketing and make it actionable and profitable? Driving Mobile Traffic: SEO & PPC at SES New…
UK MPs Threaten Legislative Wrath if Google Doesn’t Censor Search Results
MPs on the joint committee investigating privacy and injunctions aren't unconvinced by evidence presented by Google that introducing filtering technology is impractical to prevent…
SEOMoz Launches 2012 Industry Survey
Attention marketers: If your job includes SEO, social media, content, and organic/inbound marketing, then SEOmoz wants you to take their 2012 industry survey. This…
Encrypted Google Search by Default Coming to Firefox
Mozilla has announced they will enable HTTPS by default in their Firefox web browser for all Google searches, taking the stoppage of referrer header…
40+ SEO Tools of the Trade
Some of the top minds in the search industry shared their list of tools for the advanced and aspiring SEO professional to investigate at…
How the Web Uses Anchor Text in Links [Study]
Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce and non-ecommerce…
Paid Search Testing, March Madness Bracket Style
Testing is a critical piece to success in all aspects of digital marketing. Understanding the measurement plan and goals of the test prior to…
Google Reviews Japanese Court Order Demanding Removal of Autocomplete Terms
A plaintiff claims to have lost his job and suffered great humiliation at the hands of Google, which displays more than 10,000 search results…
Google Patents Ads Based on Environmental Conditions
Background noise, rain, snow, temperature, humidity, light and other environmental factors could one day affect the Google ads you see. Google just received a…
Google Designs S.R. Crown Hall Doodle for Ludwig Mies van der Rohe
A simply designed Google Doodle today honors architect and educator Ludwig Mies van der Rohe. Google’s colored letters appear within the windows of a…
Optimizing News for Searchers, Search Engines & News Publishers
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites,…
3 More Studies Examine Wikipedia’s Page 1 Google Rankings
Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s first page…
Zenya Introduces Keyword Repository Categorized by Searcher Intent
Categorical keyword repository Zenya has unveiled their new keyword database. Zenya’s database is over 1.4 billion keywords strong, 600 million of which are categorized…
Facebook Warns: Don’t Share Passwords With Employers
Following public outcry over reports that companies have been asking employees to hand over login credentials in order to scan their profiles, Facebook has…
How Google Names Its Algorithm Updates & Products
What’s in a name? What’s Google’s strategy for naming its products and updates? We try to hack the mind of the world’s biggest search…
How Google ‘Handles’ SEO: My Beef With Matt Cutts
Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that content accessible…
Google Integrates New Display Interface Within AdWords
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new AdWords interface…
Facebook Buys 750 IBM Patents to Defend Against Yahoo
In a move that appears designed to bolster its ability to defend itself against patent-related lawsuits, particularly a recently issued case from rival Yahoo,…
Congress Checks Into Facebook, Twitter, Foursquare iOS App Data Collection
Major technology brands behind more than 30 of the top Apple iPhone applications, including Facebook, Twitter, and Foursquare, have received letters from U.S. lawmakers…
Google Chrome Briefly Steals Browser Lead From Internet Explorer
Google's Chrome browser recently became the most popular system in use on the web, overtaking Microsoft's Internet Explorer (IE) for the first time, before…