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SES New York 2012 – Day 3 Coverage #SESNY
A keynote on integrated marketing, big ideas and big data kicked off Day 3 of SES New York. Marketers were also educated on SEO,…
Twitter Turns 6: From 140 Characters to 140 Million Users
Microblogging pioneer Twitter marked its sixth anniversary by announcing that it now has more than 140 million users. The company said that its users…
Dear Marilyn, Thankyou for Making Us Great
The search marketing industry is losing one of its longest members, someone many may not know, but a person who has contributed to the…
Instantly Find & Follow New Friends via the #SESNY Tweetwall
SES New York 2012 is over... that was good wasn't it? It's not just the incredible content that makes SES a brilliant event -…
Top 10 PPC Campaign Mistakes
PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails.…
Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities [Study]
The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series of keywords…
SES New York 2012 – Day 2 Coverage #SESNY
SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering SEO, paid search, landing page optimization, mobile, social,…
Search Marketing and Social Media in Regulated Industries
Here are a few examples of ways companies in heavily regulated industries such as health and pharma can use digital, search, and social media…
SEO & Google: The Ugly Truth
We don't need to run around after every algo update post, every webmaster notification, word from a Googler's lips, screaming to the world that…
Google Search Plus Your World: The Peer to Peer Evolution Continues
This article examines Google Search Plus Your World from a different point of view. What is driving the integration of social and search? How…
SES New York 2012 – Day 1 Coverage #SESNY
Following a keynote from Avinash Kaushik, SES New York 2012 attendees learned the latest tools, trends, and strategies in sessions covering SEO, paid search,…
Google Analytics Tracking 400+ Websites for New Social Reports
The new Social Reports in Google Analytics compile and analyze social activity data from more than 400 social services, with advanced tracking of their…
Google Doodle Marks Spring Equinox with Logo by Finnish Fashion House
Google celebrates the first day of spring 2012 with a colorful, floral and animal design logo on their search homepage. This year’s Spring Equinox…
New Google Analytics Social Reports: Measure SMM Value, View Streams
Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see…
Facebook Ads Rogues Gallery: The Good, the Bad & the Inexplicable!
Facebook ads can be horrible, awesome and (sometimes) downright perplexing or creepy. From icky peccadilloes to obvious winners, this post shares eye-catching Facebook ads…
How to Prioritize Your PPC Analysis for Awesome Results
Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important as knowing…
Bing, Not Google, Favors Wikipedia More Often in Search Results [Study]
This study aimed to provide a more complete view of the top search rankings Wikipedia enjoys on both Google and Bing. Using a mix…
The Curious Case of Social Buttons in E-commerce
Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. The study reveals…
Benefits vs. Features: What Makes a Better PPC Ad?
When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit, and when…
Affiliates or Google: Who Really Drove That Ecommerce Sale?
As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins…