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SEO

Six Crucial Link Building Strategies to Drive Quality Traffic

Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on…

By Pratik Dholakiya · 18 Sep 2014

SEO

Google Patent Aims to Use TV as a Signal in its Search Algorithm

A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device"…

By Jessica Lee · 17 Sep 2014

Industry

Bing Weighs in on Scottish Independence Vote

As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence…

By Lisa Lacy · 17 Sep 2014

PPC

Bing Rolls Out Tablet-Related Device Targeting Updates

After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control.

By Ashley Zeckman · 17 Sep 2014

PPC

How New gTLDs Fare in Search Marketing [Research]

Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and…

By Jessica Lee · 17 Sep 2014

SEO

8 Lessons for SEOs from Muck Rack’s “Today’s Journalist” Survey

One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to…

By Ken Mcgaffin · 17 Sep 2014

Industry

Germany Wants Access to Google’s Search Algorithm

German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well…

By Dave Neal · 16 Sep 2014

Industry

Link Source in Google Knowledge Graph is Something of a Coin Toss

Google has reportedly explained how exactly it determines whether it displays a link to factual information in the Knowledge Graph.

By Ashley Zeckman · 16 Sep 2014

PPC

Top Paid Search Keywords for Health Insurance Revealed [Study]

AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on…

By Jessica Lee · 16 Sep 2014

Industry

Google’s 10th Transparency Report Shows Government Requests are Rising

Globally, FISA and NSL demands have increased by 15 percent during the first six months of 2014 and by 150 percent over the five-year…

By Dave Neal · 16 Sep 2014