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Google AI Mode tests another new follow-up question format
Google AI Mode is testing a new follow-up format that directly asks users what they want before generating a new query, a shift from…
Google Merchant Center adds new video option for products
Google Merchant Center now lets account owners add videos directly to their products. This is meant to help improve conversions on product pages, since…
Google tests new queries between free listing products in SERP
Google is testing new query suggestions that appear between the free listing product carousel above and an AI Mode box below. Clicking one of…
Google AI Mode now showing more ads
Google AI Mode is showing entirely ad-based product results for some ecommerce queries, squeezing out organic listings that previously appeared alongside ads.
Ubersuggest review (2026): Still cheap, but not just a keyword tool anymore
Ubersuggest has had one of the stranger evolutions in SEO software. Search Engine Watch wrote about it back in 2013, when Übersuggest was basically…
Google wants Maps and Waze to send more customers into stores
New advertising controls focus on people ready to visit a business. The accompanying sales measurement update still comes with substantial eligibility requirements.
Amazon is bringing its ad empire to ChatGPT
Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations where users…
Google launches tool to check whether ads actually increase sales
Google has released Meridian GeoX globally, giving advertisers a way to test whether their spending generates extra sales or gets credit for purchases that…
Could Google’s next core update arrive in September 2026?
Google’s last core rollout finished in June. We checked previous September updates, current volatility readings and publisher reports to assess whether another could be…
Businesses say Google encouraged them to spend, then denied the reward
Advertisers say Google denied ad credits after they spent thousands