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The three pillars behind every successful content strategy
Clarity on how to tackle the biggest challenges, prioritizing marketing efforts for audiences and effectively communicating a content strategy.
How to improve your website ranking in 2020
A brief look at several known factors in 2020 that will improve your website ranking through content and other methods that are not always definite.
The role of SEO in online reputation management (ORM)
ORM is no longer optional. Successful online reputation management (ORM) and SEO help achieve results through coordinating content, websites, and SERPs.
How Voice-first technology like Alexa can help marketers reach elderly Americans
Digital marketers need to help seniors understand that there's more to benefit than to fear with using and voice assistants like Alexa.
Five simple content marketing trends for 2020
How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in the new…
What impact will voice search have on SEO in 2020?
Internet voice search could be set to disrupt SEO conventions, so businesses would be well-advised to stay informed of the changes and plan accordingly.
Quantum supremacy and nine SEO trends that’ll flip 2020 on its head
In 2020 Google will start using breakthroughs like the quantum processor for commercial purposes. Scary? Interesting? Eight SEO trends to watch out for.
10 Tips for improved guest blogging in 2020
Top tips that'll do wonders for your guest blogging in 2020. Brand your business, demonstrate thought leadership and build relationships via link building.
How to utilize holiday season traffic for 2020’s Q1 growth
A 2020 Q1 strategy for success: Holiday season audience types and how to engage with them in 2020's Q1 to turn them into paying…
Google Analytics glitch in an ad-filled internet
A must-read if you care about your business KPIs. Observations about the Google Analytics glitch, the culprit, and how it reduces the value of…
Content optimization using entities: An actionable guide
Entity optimization deserves the same amount of press as other topics we SEOs drive into the ground week after week. A guide to understanding…
Four SEO myths to shake off in 2020
To help your brand succeed in 2020 by optimizing your website for greater organic visibility, here’s the truth about the top four SEO myths.
How to use the art of storytelling to boost content marketing results
Storytelling can boost conversion rates by 30%. A detailed study of what exactly makes storytelling an insanely effective content marketing tool.
Seven content marketing strategies you should try [With examples]
Big brands have adopted diverse content marketing strategies. How and why were these brands succeeded and how can you adopt their strategies?
Top platforms marketers can use for infographics
According to HubSpot, infographics can increase web traffic by 12%. Some simple-to-use platforms to create infographics without hiring a graphic designer.
Six tools to quickly check website SEO
From checking site load speed to content relevance, and more - A specially curated list of tools to make your job easier and stay…
The beginner’s guide to semantic search: Examples and tools
"Semantics" refers to the concepts or ideas conveyed by words, and semantic analysis is making any topic (or search query) easy for a machine…
Hootsuite social trends report for 2020
TikTok shakes up the status quo and brands strike a balance between public and private engagement. Hootsuite reveals trends that savvy marketers and social leaders…
Top eight SEO trends for 2020
Google makes hundreds of changes to its search algorithms every year of which any could affect your search ranking. Eight SEO trends to stay…
The UK election and SEO games: Search, scandal, and big promises
In light of the UK election and the Conservatives' online activities, Luke Richards dives into and analyzes the political battleground - Google SERPs.