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Where Good Content Goes Wrong
If your content isn't helping you build the kinds of future-proof links that your site needs, take a good look at your content and…
Blekko SEO Tool Now Gets More Up-To-Date Info from Search Engine Crawler
Blekko has integrated more recent crawl data from their search engine crawler into their free SEO tools, giving marketers access to link data, duplicate…
How to Run Foreign Language PPC Campaigns
Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you…
Shopcade: Pinterest for Ecommerce?
Meet the newest kid on the social media block: Shopcade, a site that gives shoppers the opportunity to share those magical, can’t-live-without products with…
Google Indoor Maps Now Available on Android Phones in UK
Google has finally brought its indoor mapping service to the UK, after launching it in the U.S. last November. Available now on Android smartphones,…
The 2012 Socialympics
Rules and regulations about the use of content surrounding the 2012 Summer Olympics in London must comply with some pretty strict rules, which include…
Success Through Testing: Don’t Forget the Scientific Method
The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions begin to…
Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms
Guns and accessories, ammunition, knives, and other weapons are no longer allowed in Google Shopping listings. The ban is part of Google’s transition to…
4th of July Google Doodle Was Made For You and Me
Happy Fourth of July! Just as barbecues and fireworks have become tradition on this date, so too have holiday Google Doodles. Today, Google has…
Twitter Cuts Off LinkedIn
Twitter’s decision to cut off LinkedIn saw mixed reaction from social network users, alongside overwhelmingly negative sentiment from developers, who fear the tightening API…
131 (Legitimate) Link Building Strategies
Link building remains a critical element of marketing – one that is constantly evolving. Stay safe with these creative, proven tactics, including some link…
Mobile Landing Page Optimization – 10 Best Practices for Success
Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to…
3 Ways PPC Averages Lie
There’s an old adage that says “averages lie.” Nowhere is this truer than with PPC data. If you’re focusing exclusively on averages, your campaign…
The New Mobile SEO Strategy
Not only has Google come out and supported a mobile strategy, it comes with specific SEO friendly recommendations at no extra cost. Google supports…
Simplifying the Task of Pruning Links
If you have 10,000 or more bad links to your site, cleaning up can seem like an insurmountable task, particularly if the people who…
eHow Shows Critics How to Create a High-Quality Content Farm
Critics have called eHow a “content farm.” So, have Google’s site quality algorithms somehow failed to reduce the rankings of eHow’s low-quality content? Or,…
Bing Webmaster Tools Lets You Disavow Backlinks
Bing has announced a new configuration area in Bing Webmaster Tools called "Disavow Links." The tool is for submitting an unlimited number of URLs…
Google Knowledge Graph Shows Outdated Search Results for Trending Topics [Study]
One in five Google Knowledge Graph entries are outdated for high activity queries, when compared to their most recent corresponding Wikipedia entry. Further, half…
Google Analytics Finally Gets Mobile App
At long last, the Google Analytics team announced an official Google Analytics mobile app. There are nearly a dozen apps in the Google Play…
Google & Ecommerce: 10 Things Business Owners Need to Know Before July
Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the…