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How to Leverage Consumer Intent to Maximize PPC Performance
Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and grow the…
How to Make Call to Actions More Effective
CTAs tend to perform differently across verticals –there is not a one-size fits-all approach for selecting the highest performers. Keeping an eye on CTAs…
Back to School for Search Marketers
Now that summer vacation is behind us, a busy Q4 lies ahead. For search marketers, it's a good time to make sure your PPC…
A Nexus 7 Ad? On Google’s Home Page? Blasphemy!
Apparently Google jumped the shark this week, punched some nuns in the face, and clubbed some baby seals by introducing an obtrusive new element…
How to Create a Content Calendar to Correlate SEO Results
You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take…
Can Anyone Stop the Amazon SEM Machine?
If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with Amazon. Yes,…
Decide.com’s New “Decide Score” Helps Users Find & Buy Products
In addition to supplying buyers with data on when to buy, Decide.com now uses big data in another way, adding more than 7,000 expert…
Google: Nearly 6 Million Requests to Remove Search Results This Month
Google received almost more than 5.6 million URL search removal requests in the last month, according to the latest update to Google's Transparency Report…
Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services
Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings SEO, social…
How to Find Authority Websites & Get Links From Them
Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and,…
Eliminating Ambiguity in PPC
In PPC, the context is in the mind of the searcher. When we search for something, we know what we mean, but a search…
Big Data: An Introduction for Search Marketers
Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their…
Pinterest, Instagram, Niche Social Networks Global Market Share Grows
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Research firm Experian Hitwise reports…
Exploring Google’s SEO Toolset
From gaining insight into how Google crawls and indexes your site, to getting notified of an outdated WordPress installation, here is some useful (and…
Facebook – A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers
With a good idea and a killer engagement strategy, you absolutely can rely solely on Facebook to generate new and repeat business. Here’s how…
Is Google Afraid of the Big Bad Wolfram?
Google is afraid. Afraid that its crown as king of search will be stolen by a new breed of voice-led search engines led by…
YouTube TrueView Ads a Recipe for Success for BBQGuys
By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised brand awareness…
Google Hiring Privacy Red Team
Google has begun hiring for a crack team of data experts – code named Red Team – to help resolve privacy complaints, following the…
Bad Link Building Recovery After Google Penguin
For those who were hit by Google’s Penguin update, the situation is dire. The big question is, can you recover? Yes. But it won’t…
Google Allows Saved Search Settings Across Computers & Browsers
Signed-in Google search users can now save their search settings to their Google account. Saved search settings will allow users to save their preferences…