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Mobile Responsive Sites Boost Search Rankings for SMBs
While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be costing both…
Fledgling App Uses Twitter’s Keyword Search to Win an Audience
Acorns, a brand-new finance app, recently created a hyper-targeted Twitter campaign using keyword search to serve ads to a mobile-first audience.
Enhance Your Local SEO Strategy With Google+ Local
Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on…
Wearables to Heighten Demand for Local Search: Prepare Now!
The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing…
Is Link Building Dead?
Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link…
5 PPC Settings That Can Sabotage Success
When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that apply to…
Google AdWords Reveals Mobile Call-Only Campaigns
Call-only campaigns are a new and easy way for advertisers to reach potential customers by prominently showing their phone number.
5 Mobile Tips to Keep You at the Top of the Rankings
Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again…
Social and SEO Work Better Together
While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand.
Using Personas to Drive Quality Traffic: An Interview With Grant Simmons, Homes.com
In advance of his session at ClickZ Live New York, Grant Simmons of Homes.com shares tips for using personas to drive quality traffic to…