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CPC Growth Is Down – But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a…
Settling the Great Steak Debate This Summer Grilling Season
This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye, medium, with…
AdWords Scripts Discovery – Pause and Enable Ads Based on Dates
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to create a…
Google Measures Conversions Across Browsers, Apps
The latest addition to AdWords allows marketers to track conversions that start in browsers and end in-app, and vice versa.
Purchases on Google One of Many Upcoming Mobile Shopping Enhancements
A Google buy button has been the subject of speculation for months. The search giant announced its upcoming release, along with other mobile shopping-friendly…
Bing Data Reveals Purchase-Powerful Audience
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent…
Panda and Penguin Are Not Penalties
While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out what separates…
Mobile Search Spend Increases 71 Percent From Last Year [Study]
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
How to Identify Click Fraud and Minimize Wasting Your Ad Budget
While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of…
The Psychology of Search – 5 Ways To Optimize For User Demand
As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the…