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Google Adds Android App Activity to Search Results
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who…
Are You Making These 5 Basic SEO Mistakes?
Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the…
.EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed
Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know…
Killer PPC Testing Using an Ad Testing Matrix
The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following…
How to Solve the Sexism in SEO ‘Problem’: Stop Complaining & Take Action
There's been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more…
Google Active View Format Gets Accreditation
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard…
Google Kills Meebo Bar to Focus on Google+ Sign-In
Google will discontinue the Meebo toolbar and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about…
You Can Now Get Google Now on iPhone, iPad
Google is bringing its Now predictive search platform to Apple's mobile operating system as a feature on the new version of Google's Search application…
SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals…
New Bing Logo: Here’s What It Might Soon Look Like
Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a…
Bing Search Now Delivers Anywhere From 4 to 14 Results
Have you noticed as few as 4 or 8 search results on Bing? That's because more than 50 percent of searchers click on Bing's…
Website Indexation Audit: How to Find & Remove Non-Essential Content
Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and…
How to Create Effective Content to Help SEO & Sales: 3 Top Ideas
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for…
A 7-Step Landing Page Template to Convert Prospects into Leads
If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt…
Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More
One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to…
Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report]
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends…
How to Successfully Launch a New Website & Refresh Your Brand
Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company…
Comedy Central Brings #ComedyFest to Twitter
The comedy cable network and social media platform have teamed up to launch #ComedyFest, the "first-ever celebration of comedy and comedians to be programmed…
Google Buys Startup Wavii in Move to Boost Knowledge Graph
Google has acquired news summarization start-up Wavii for more than $30 million. Wavii, which uses natural language processing technology to distil online news into…
Google Reports Surge in Government Takedown Requests
Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. From July to December…