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AdWords Scripts: how to find landing page errors
If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it.
How to persuade customers they can trust your content
Unlike a quick sale, trust takes time, effort and diligence to earn. There are several ways in which a business can gain the trust…
Consumer search behaviour: stats and trends
Here's the skinny on all that's happening right now in search behaviour.
How cannibalisation can harm your search rankings
In this post we look at how related domains are competing against each other for search rankings.
So what the heck is RankBrain?
You won’t have failed to notice in the news this week certain headlines along the lines of “Google reveals new machine learning algorithm.”
14 ways to reduce your site’s bounce rates
Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages.
How paid search marketers can prepare for the 2015 holidays
For paid search marketers the holiday season is already in full swing and competition is going to be tough.
Eight essentials for landing page optimization
A landing page that brings in new customers has a number of different parts. Neglecting a few of these can drastically reduce the success…
The pros and cons of adopting Apple Pay for your ecommerce business
If you run a store that's looking to try something new in the New Year, Apple Pay might be a good option. But first…
How to deal with content that competes for the same search terms
Unfortunately it's common for top-of-the-funnel, broad terms to be a keyword of focus for multiple pages on your site whether you’re a startup or…