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Nearly 90% of Affluent Consumers Use Social Media [Study]
LinkedIn reports that affluents use social media primarily for professional reasons. One out of every two surveyed use social media to connect with other…
6 Billion Hours of Video Watched on YouTube Each Month
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But,…
Repurposing Content: Top Benefits, Techniques & Tools
Consistently creating great content is challenging. Rather than constantly churning out new content, you can promote the same or similar content on different media…
Moving Forward With a Broken Compass: A Plea to SEOs
The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your…
5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World
Demonstrating ROI is a critical element of marketing performance when faced with reporting obstacles. Here are five recommendations for providing greater performance measurement on…
Matt Cutts Tells SEOs to Stop Worrying About Google Search Patents
“Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google,…
Facebook Promoted Page Likes: How to Get Started
Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s…
Snickers AdWords Campaign Targets Searchers So Hungry They Can’t Spell
As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who made common…
Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]
Pinterest use by brands in the fashion retail and automotive industries is lacking. Only 18 percent of fashion retail brands pin items on Pinterest,…
Facebook Reports $1.46 Billion in Q1 2013 Revenue
Facebook's ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder, lifting the company's net…
How to Build Links Like an Engineer
Developing a program that involves multiple channels can be complicated. When approaching your ultimate outcome of generating links, taking an engineer's approach can help…
7 Essential Skills for Managing PLA Campaigns
When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO…
Offering Journalists Products for Review: Proceed at Your Own Risk
Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if you are a search…
Facebook Marketplace vs. Exchange Ads: 3 Important Differences
Facebook ads aren't all the same. Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX) offer a different approach to buying,…
Twitter Ads Self-Serve Platform Opens to All U.S. Users
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. The social media platform has also…
46% of Searchers Now Use Mobile Exclusively to Research [Study]
New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone…
Patch.com, Huffington Post Dominate Google News Results [Study]
A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most…
Awesome Frickin’ Content
Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It stands out…
4 Frustrations for In-House SEOs
Working as an in-house SEO can be a rewarding experience, but it can also be a very frustrating one. Here are four particularly frustrating…
5 Rules to Effectively Use Press Releases for Links
There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the…