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Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be…
AdWords Smart Goals: not a smart move for advertisers
Let’s look a little closer at what I believe the issues to be with AdWords' new offering, and I’ll end on a positive note…
Who really won the Super Bowl? A consumer search investigation
Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year. When consumers have questions or…
50 most insightful takeaways from #ConnectSEW 2016
Connect was the first of our brand new search marketing events, focusing on the user and their journey. For those of you who missed…
Bidding for top position on a SERP: what does it get you?
It is innately good to see your brand #1 on a search page but I wanted to take a look at the differences between…
WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions,…
Five of the most interesting search news stories of the week
While our editor Christopher is busy sunning himself in Miami at SEW Connect, I’m left with the task of this week’s round-up of SEM news.…
Why your current SEO approach isn’t enough
Reporting live from Connect, our two-day search event in Miami, here’s the first in a series of posts summarising a few of our sessions,…
Formulating a go-to-market strategy for your mobile site or app
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter how brilliant…
25 useful metrics for content marketing success
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The…