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Google, Bing Both Win More Search Market Share
Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing grew to…
Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No
Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts does ponder…
Google AdWords Enhanced Campaign CPCs Grow 6% [Report]
Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined…
Google Makes Non-Desktop SEO an Absolute Necessity
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning…
How to Create Great Content: Start by Creating Content for Yourself
Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how…
PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration
Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical,…
Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for…
Google Analytics Admin Panel Gets a Redesign
Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it…
#Facebook #Hashtags #FTW?
Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status…
Google Webmaster Tools Warnings to Include Example URLs
Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will…
How to Report Organic Search Traffic Gains After Filtering ‘Bad’ Traffic
SEO reporting has little to do with ranking reports. Ensuring strong analytical measurements is key to gain trust with your clients/company executives, because that…
6 Mobile Marketing Tactics to Nurture Customer Relationships
Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected…
Google Doubletalk and the Three Bears
Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do…
Trends and Techniques for Digital Marketers and Data Geeks #SESTO
Technology is changing the way users are searching and interacting with technology. Bing Ads Evangelist John Gagnon shares some unique patterns, strategies and techniques…
Local Link Building: An Easy Win
Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national industry links…
The New Inbox: The Intersection of Email, Mobile & Social Marketing
The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how…
Twitter Offers Free Analytics For All Users
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having…
Jeffrey Hayzlett: Here’s How to Be an Agent for Change #SESTO
Best-selling author and marketer Jeffrey Hayzlett says Businesses need clock changers. People who are change agents. People who don’t mind making mistakes in order…
SEO Into 2014: The Irreversible Changes in Google’s Products
Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand…
Google Makes It Even Harder to Estimate Missing iOS 6 Organic Search Data
Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google now is returning trackable…