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Financial Services PPC Ad Copy Breakdown [Study]
A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways…
Google Buys Navigation App Waze for $1 Billion
Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out…
Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning…
Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact…
Why Social Media Listening is Important for Brands
Listen up! The key to social media success for brands is ... listening. Are you missing out on opportunities to increase revenue and sales?…
Is Online Privacy a Pipe Dream?
Remember years ago when the first noises were being made about protecting your data online, a lot of naysayers would respond "If you're not…
Branded Videos Shared More Than 500,000 Times Every 24 Hours
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in…
Egobait: How to Get Links & Exposure in a Variety of Verticals
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death.…
How to Navigate the Google Analytics Location Report
Does your website target users in a specific location or around the world? Businesses of all sizes can gain valuable insights from Google Analytics…
Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and…
3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively
Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling…
Google Doodle Celebrates ‘Where the Wild Things Are’ Author Maurice Sendak
Today's Google Doodle takes visitors on an animated journey through Sendak's alternate storybook worlds, and ends with a gathering of the creatures from his…
Google Under Fire Again for Providing Easy Access to Prescription Drugs
An Attorney General claims Google is making it too easy to find sites that sell drugs without a prescription. Meanwhile the Digital Citizens Alliance…
Google Analytics Finally Gives Developers Content Experiments API
The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments…
Facebook Simplifies Advertising Options
Marketers spoke up about Facebook ads and what they wanted; Facebook listened, and made a decision to simplify its advertising options. Over the next…
How to Use Google Webmaster Tools to Maximize Your SEO Campaign
When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities…
Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest
Looking to measure your Pinterest ROI? Here's an overview of the different Pinterest analytics tools you can use to track your Pinterest marketing efforts,…
How to Win in the Google Stock Market
A keyword's value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified ones. Through…
How to Use Google’s Disavow Links Tool the Right Way
The Disavow Links Tool used alone isn't an effective means for recovering from a manual Google penalty or an algorithmic hit. The tool is…
Yandex’s New Interactive Snippets Allow Users to Take Actions From Search Results
Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets and much…