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Are search engines ‘semantic’?
It never fails to make me smile when people misuse the term ‘semantic search’, so really... what is semantic web search?
Google reveals its three most important ranking signals
We’ve already heard that RankBrain, Google’s artificial intelligence system, is the "third most important signal contributing to the result of a search query" and…
Can artificial intelligence save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or…
What is Digital Leadership?
I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift, taking place in London on 24 -…
Three recent changes to Google Shopping you need to be aware of
If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 – with more traffic, more…
How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can…
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given…
A first look at Plonked, the new search engine for business
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its name? Plonked.…
10 tips for writing effective headlines for the web
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to…