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Google Doodle Marks 50th Anniversary of King’s ‘I Have a Dream’ Speech
Today's Google Doodle celebrates Martin Luther King Jr.'s "I Have a Dream" speech, a defining moment in the American Civil Rights Movement, which he…
Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth…
Google ‘(Not Provided)’ Traffic Highest for Tech Industry Brands at 56% [Study]
Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this nuisance more…
SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines
There are times that hidden technical problems get rolled out to a website that can negatively impact SEO. Learn about four mistakes that can…
How to Write Great Content: Because Awesome Content Won’t Write Itself…
We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we do it,…
After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover
Voucher sites and car classifieds websites were among the industries hit hardest by Google's Panda updates. But some sites have snatched recoveries from the…
Keyword Stuffing & Hidden Text Manual Action: Google on How to Fix it
If your website has received a manual action notice called "Hidden text and/or keyword stuffing", the solution is pretty easy: simply remove it. Google…
EdgeRank is Dead, Long Live Facebook’s EdgeRank Algorithm!
For years, EdgeRank has been the name of the algorithm Facebook uses to determine which posts users see in their news feed. However, Facebook…
New Bing Product Search Launches
Big changes are coming to Bing's shopping results. Bing announced it is integrating shopping information directly into the main search results to show users…
Ten Tips to the Top of Google
Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has…
Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]
Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through…
From Keyword Strings to ‘Things’: Some New Tidbits on Google Authorship
Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some…
How to Rock Your Customers’ World: An Interview With SES San Francisco Speaker Bryan Eisenberg
At SES San Francisco, Bryan Eisenberg will show you how to leverage big data and act on insights in real-time. Here, Eisenberg shares some…
Google Finally Supports Paid and Organic Co-Optimization
With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the…
A Great Strategy to Create In-Depth Evergreen Content
The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't…
12 Questions to Separate Social Media Experts From Pretenders
Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need to drill…
5 Clever Ways to Leverage PR for SEO Success
SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the…
Content Curation & SEO: A Bad Match?
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a…
Facebook Advertisers Can Access Professional Photos at No Extra Charge
Facebook puts content front and center again with its latest update; Facebook advertisers will now have access to millions of stock photos that are…
Google AdWords Adds New Paid & Organic Report
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising. This…