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Is BuzzFeed’s Boom Making Brand Blogs Go Bust?
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No! Cancel those…
How to Build Authority by Talking About Your Competitors
Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk…
5 B2B SEO Recommendations for the Dog Days of Summer
Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations…
Bing No Longer Complying With Court-Ordered Defamatory Content Removals?
Several attorneys experienced in Internet defamation law allege that search engine Bing has recently changed its policy and is no longer complying with court-ordered…
Yahoo Defeats Google: Gets More Unique Visitors in July
Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in…
7 Tips From Google on Using Google Authorship
On which types of pages is it OK to use authorship? Does authorship support multiple authors? Can a company or persona have authorship? If…
Animated Google Doodle Commemorates Influential Composer Claude Debussy
Google's special animated, musical logo for Achille-Claude Debussy features a historic moonlit French city scene reminiscent of the 1800s that unfolds as one of…
4 Google Changes That Could Impact Your Holiday ROI
Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that…
How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why
The Technology reports in Google Analytics contain a host of fantastic data. It's an essential place to look when you're thinking about making changes…
Google Display Network Remarketing: Convert The Prodigal Shopper
Users spend the majority of their time not on your online store, and even when they do browse your website, there's only a 2…
Google Brings TrueView Video Ads to Online Games
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for…
Mark Zuckerberg Creates Tech Justice League to Bring Internet to the Masses
Facebook founder Mark Zuckerberg wants to bring 5 billion more people online. To accomplish this, he has launched a new initiative through Internet.org that…
Average Facebook Engagement Metrics: How Does Your Brand Stack Up?
AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is…
Matt Cutts: Google +1s Don’t Lead to Higher Ranking
A Moz blog post gained big attention after proclaiming an "amazing correlation with higher search rankings" and quickly prompted Google's Distinguished Engineer to debunk…
Watch a News Story Evolve With Twitter Related Headlines
Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the…
Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit
Are you the victim of a negative SEO attack? You might be. Many are discovering the brutal effectiveness of such attacks. If you're experiencing…
3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic
Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images have impacted…
Sequencing the DNA of the Perfect Comment [Study]
A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes has determined the importance…
Google Maps Adds Real-Time Traffic Alerts
Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts. The Waze…
Google Patents Pay-Per-Gaze Advertising
The patents show images of a Google Glass-style headset, which would keep track of users' eye movements to create a "gazing log" for advertisers…