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Why fighting mobile click fraud is a waste of time
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three…
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues…
Taking your analytics practice to the next level
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event.
How to achieve face-melting content marketing ROI
Jason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to…
11 extraordinary uses of Augmented Reality (AR)
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for…
17 fascinating stats about beacons and location marketing
We've pulled together as many stats relating to beacons as we could possibly find, many of which should provide fuel for the conversation and…
Do 50% of adults really not recognise ads in search results?
Around half of adults are unable to recognise ads in Google's search results, according to a survey.
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local…