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Video

48 Billion Video Views, 19.6 Billion Ad Views in July

According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent to 168…

By Greg Jarboe · 20 Aug 2013

Events

3 Ways to Get the Most Out of SES San Francisco

Whether you've already decided you're going to the SES conference in September or you're still on the fence, here are some of the ways…

By Jessica Lee · 20 Aug 2013

Analytics

Google Analytics Expands Attribution Capabilities for Premium Users

Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their…

By Thom Craver · 20 Aug 2013

Development

3 Sustainable SEO Tips: Why Recover From Google Updates? Don’t Get Hit!

Wouldn't you love to be in a place when you laugh in the face of Google algorithm updates, rather than figuring out how to…

By Erin Everhart · 20 Aug 2013

PPC

A 5-Step Summer Review for Your PPC Account

Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are…

By Melissa Mackey · 20 Aug 2013

Content

21 Ways to Scale Content Promotion for Maximum Exposure

Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which…

By Ken Lyons · 20 Aug 2013

Analytics

Google Analytics Engagement Report: How to Find Helpful User Insights

The Engagement report has two parts: Visit Duration and Page Depth. These reports can help you profile good customer's actions, which can help you…

By Anna Lewis · 20 Aug 2013

Industry

Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

Google has told the UK High Court that it isn't subject to UK privacy laws because it's a U.S. company. Google is in court…

By Dave Neal · 20 Aug 2013

Video

L’Oreal Launches New Makeup Line Designed by YouTube Beauty Guru Michelle Phan

L'Oreal has announced that they are launching a new makeup line to be sold online designed by YouTube beauty guru Michelle Phan. This launch…

By Greg Jarboe · 19 Aug 2013

Industry

Google Outage: Web Traffic Dips 40% During 5 Minute Blackout

Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services including Search,…

By Lee Bell · 19 Aug 2013

Analytics

Google Analytics Adds Mobile Capabilities to Tag Manager

Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using…

By Thom Craver · 19 Aug 2013

SEO

Google’s Pure Spam Manual Action: Matt Cutts on How to Fix it

If your website has received a manual action notice called "Pure Spam", Google's Distinguished Engineer breaks down what it means and steps you can…

By Jennifer Slegg · 19 Aug 2013

Development

4 Ways to Find Out Why Your Website Traffic Died After a Relaunch

If done improperly, a site redesign, relaunch, or update can have disastrous consequences. What has gone wrong? Why are you experiencing a grave organic…

By Josh Mccoy · 19 Aug 2013

Content

Content Syndication: How to Get Started

Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a look at…

By Andrew Delamarter · 19 Aug 2013

Analytics

Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action…

By Uri Bar Joseph · 19 Aug 2013

SEO

How Long Should You Wait Before Submitting a Reconsideration Request?

A website is in trouble with Google for unnatural links. After identifying and removing spammy links, and disavowing those that couldn't be removed, Is…

By Eric Ward · 19 Aug 2013

Local

Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China

A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that…

By Jori Ford · 18 Aug 2013

Industry

New Data Mining Tool Will Let You Make Your Own Private Search Engine

The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone…

By Thom Craver · 16 Aug 2013

Video

Play ‘Missile Command’ Game on YouTube

In case you missed it, as part of Geek Week, YouTube added a fun Easter egg that lets you play the classic "Missile Command"…

By Danny Goodwin · 16 Aug 2013

Industry

Google’s Search Market Share Shoots Back to 67%

Google is once again gathering more search market share and remains the uncontested top search engine in the U.S. In July comScore reported that…

By Jessica Lee · 16 Aug 2013