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Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos
Using Google Voice search, you can ask Google questions such as “Is my flight on time?” or “what are my plans for tomorrow?” and…
5 New Website Vulnerabilities Straight from Black Hat & DEF CON
Protecting your online presence keeps getting harder. Here's what to do to protect your site from exploits due to advertising security holes, nasty injections,…
Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison
With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with…
How to Find Free Images With Google’s Advanced Image Search
There are several benefits to complementing your blog posts with a little visual appeal, but photos must make sense and not infringe on any…
The 11 Most Popular Sports Teams in the World in Social Video [Report]
A report from Be On analyzed the video reach and engagement of major sports teams across the world. Teams from five different sports represented…
Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]
In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites…
Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts
Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts…
The Social CEO: 6 Reasons Why the CEO Must Lead the Way
The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility…
How to Create YouTube Video Ad Campaigns for Direct Marketing
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive…
5 Ways to Localize Social to Boost Relevance and Exposure
Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how to ensure…
‘Geo-Conquesting’ Drives Customers Away from Local Competition with Mobile Ads [Study]
xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local…
Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]
Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year…
Google Maps ‘Doctor Who’ Easter Egg Lets You Explore TARDIS
If you're a big fan of "Doctor Who", then you'll love the new Google Maps Easter egg. When you go to the address of…
How and When to Use 301 Redirects vs. Canonical
This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect…
3 Ways to Find Great Link Building Opportunities in Boring Industries
Boring is in the eye of the beholder. Any industry, no matter how boring on the surface, has interesting stories just waiting to be…
The 5 Stages of Google Update Grief
Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process – denial,…
The United States of Google: Mapping Google Usage by State
A new study by online advertising company Chitika maps Google search engine usage by state and its correlation to variables like median age, job…
Social Ratings, Reviews, and the Power of Groupthink [Study]
The concept of “groupthink” is alive and well in social situations and rating sites online, according to the findings in a new study, which…
Matt Cutts Advises When to nofollow Widgets, Infographics
If you're creating infographics, or other pieces of embeddable code for things such as widgets, counters, and badges, how should you link those things…
3 Places to Source Data Beyond Google Analytics
Google Analytics provides invaluable tools that help us make sense of data. But multiple non-Google platforms provide opportunities to gain important insights. Here are…