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Time for a New Definition of SEO
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it,…
Got 99 Problems? Missed Paid Search Opportunities Shouldn’t Be One
What does Jay Z's new album have to do with paid search? Two things: It brought light to how much songs can influence search…
Google’s Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote
Google has had sight of 60 trillion unique URLs, up from 30 trillion last year at this time. How can your content stand out?…
Google Doodle Honors Schrödinger’s Cat Creator Erwin Schrödinger
Today's Google Doodle celebrates the birthday of Erwin Schrödinger, a Nobel Prize winning Austrian quantum physicist. He is most notably famous for a thought…
Vince: The Google Update We Should Be Talking About
Panda? Penguin? No. Understanding Google's Vince update – which gave more preference to "big brands" in Google’s search results – is perhaps the most…
There’s a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow
With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value…
Small Business SEO Tactics: Risk vs. Security
SEO is currently in a "flight to quality". This is what most columnists and bloggers mean by the "new" SEO. Sure, it's similar to…
A Brief History of Google Search, as Demonstrated by Stephen Colbert
As Google continues its worldwide dominance of search, we take a quick glance at the major events since a couple of kids in Stanford…
Google Puts Local Ads on the Maps App
For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the…
Local Search: How to Rank on Google in 2013 [Survey]
Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important.…
Google Webmaster Tools Adds Manual Actions Viewer to Show When Your Site is Penalized
For some time now, Google has been sending notifications to site owners about manual webspam actions. But now site owners can check Google Webmaster…
Google Issues New Mobile Speed Guidelines, Updates PageSpeed Insights Tool
If you have websites that are getting more mobile traffic, yet are either slow to load or not properly optimized, Google is issuing new…
Matt Cutts on How to Deal with Harmful Backlinks: Just Do a Disavow
Many webmaster fear low-quality links could hurt their Google traffic and rankings. So if webmasters are following the proper steps on bad backlinks, can…
10 Google Analytics Custom Events That Track the Untrackable
Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10…
12 Ways to Optimize Press Releases & Avoid Google Penalties
Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press…
What Does Google’s Link Schemes Update Mean for Guest Posting?
Google's new stance on guest posts tells us what we already know about creating good content. We have to play it smart. We have…
Facebook Graph Search Now Available to All U.S. English Users
Facebook announced Graph Search in January and now it's available to all users with settings set to U.S. English. Facebook is also starting to…
Google Searches Show ’90s Fashion is Back in Style
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are…
Google Webmaster Tools Search Query Data is Accurate (and Valuable)
There is a widespread belief that Google Webmaster Tool search query can be dismissed as worthless and inaccurate. Wrong. Downloading, categorizing, and analyzing trends…
From Rank to Revenue: Qualitative & Quantitative Earned Media
Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned…