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From Rank to Revenue: Qualitative & Quantitative Earned Media
Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned…
Big Bing Ads 2013 Recap
Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new…
Android Device Manager Finds Your Lost or Stolen Smartphone
The Android Device Manager feature, which is similar to Apple's Find My iPhone app, lets users of Android smartphones and tablets locate and remotely…
7 Video Marketing Core Best Practices for Brand Marketers
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key…
Google Highlights In-Depth Articles in Search Results
Google has introduced a new feature where searchers can sometimes find results tagged under the title "In-depth articles", which appear in a separate block…
New Yahoo Logo Coming, Right After 30 Days of Other Logos
During the next 30 days leading up to Yahoo unveiling its brand new logo, they will display a unique Yahoo logo every day. For…
Facebook Launches ‘Story Bumping’ to Show Older Status Updates in News Feed
Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Facebook also…
Matt Cutts on Google’s International Spam-Fighting Efforts
Google engineers fight spam in 40 different languages throughout the world, according to Matt Cutts, but English search spam in the U.S. on Google.com…
Google Panda, Penguin & Phantom: 3 Recovery Examples
Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three examples of…
Integrated PPC: A Mind Meld Across Online Marketing Tactics
Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can get started…
There is No ‘New SEO’ – Just a New Fad!
SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what SEO is…
Social Media Use By Older Americans Has Nearly Tripled Since 2009 [Study]
The majority of adults surveyed by Pew Research Center use social media, with adoption by the older age group growing each year. Twitter specifically…
7 New YouTube Features for Partners, Content Creators You Might Have Missed
YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts…
Twitter Search Results Add Photos, Recent Searches, More Context
Twitter announced a new way to search that displays photos, people profiles and status updates, as well as the ability to go back to…
Website Launch Checklist: 25 Things to Test Before Your Site Goes Live
Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you…
How to Train a Link Builder From Scratch
Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder –…
SEO for Google+ Profiles, Pages, Local, Communities & Updates
Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even…
Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices
SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", is on the…
Google Integrates 3 Tools Into New Display Planner
Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool,…
Need a Timer? Use Google
Google has a new fun tool. If you ever need a quick online timer, now you can type a specific search query into Google's…