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Need a Timer? Use Google
Google has a new fun tool. If you ever need a quick online timer, now you can type a specific search query into Google's…
How to Reach and Market to Moms During the Back-to-School Season [Study]
Experian Marketing Services analyzed 2012 back-to-school data to give insight into trends in shopping, device usage and reaching moms during this critical retail season…
Why is My Health Care Competitor Outranking Me?
One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location. What's to…
Leveraging Pinterest for SEO and E-commerce
Pinterest represents a virtually untapped marketing channel for online retailers and brands. It's capable of driving incremental revenue, improving SEO performance, and increasing brand…
How to Create Content Strategy for a B2B Business
B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here's a closer look at different content types,…
2 Specific Strategies to Build Trust With Extra Cautious Prospects
If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior…
Link Building A-Z Guide – Definitions & Terms
For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will…
Can Google Authorship Really Cause a Huge Traffic Drop? [Case Study]
One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the form of…
Pinterest Adds Price Drop Alerts
Pinterest has always been the place for users to pin a visual wishlist. Now, Pinterest is turning into a true e-commerce player. The social…
SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy
To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and…
Google Analytics Announces API for Real-Time Analytics Data
While real-time reporting has made it easy to make adjustments to campaigns on-the-fly, it still requires human interaction to monitor and observe what's going…
Facebook Embedded Posts Let You Share Interactive Status Updates Across the Web
Facebook announced embedded posts yesterday, allowing users to embed public status updates across the web. Embedded posts looks fairly simple, but will install the…
Google Shows Reviews in New Search Overlay, Offers ‘Perks’ to Reviewers
When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those reviews will…
Matt Cutts: Be Careful About How You Choose Your ccTLDs
Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be…
Tubular Labs Crunches Big Data to Create Audience Dashboard for YouTube
Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel's performance. The Tubular analytics…
Maria Mitchell Google Doodle Honors First Female Astronomer
American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago, she discovered a new comet in 1847, which later became…
What is ‘Pure Spam’? 10 Examples From Google
We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a look at…
Collaborative Content Marketing With Big Brands
Getting a content marketing campaign off the ground in the enterprise can take some heavy lifting. But it doesn’t have to be that way.…
How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets
Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that will get…
Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]
Google search trends in Q2 show an increased interest in higher education, with searches for specific universities on the rise with an emphasis on…