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Google Will Make Starbucks Wi-Fi Faster
Starting this August, Google will be teaming up with Starbucks to roll out a faster Wi-Fi experience. Starbucks patrons will not only get a…
Microsoft Sends Google 26,000 URL Removal Requests Per Day on Average
Microsoft has submitted 17,142 takedown requests to Google in the past two years, equating to around 165 each week. Since July 2011, Microsoft has…
Google+ Local App Killed Due to Extremely Low Usage
Google has pulled the plug on the Google+ Local app for iOS and is pushing user to migrate to the Google Maps for mobile…
Google Doesn’t Care if it Ranks Your Site Properly
If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in…
Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time
Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken…
Bridging the Gap Between Social Media and PR
As the web puts an increasing influence on trust and authority, merging social media into PR initiatives becomes even more important. Here's where can…
Google Relaunches the Zagat Experience on the Web and for Mobile
Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the…
The Ultimate Platform Migration and Redirection Plan for SEO
If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration…
How to Measure SEO Success
Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance…
PPC Defense: Don’t Let These 7 Factors Damage Your Performance
Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are some defensive…
Bing Adds Pop-Up Child Abuse Warnings to UK Searchers
Bing has added a pop-up warning that will appear when someone is about view images of child abuse. Searchers who are almost upon such…
New Facebook for Business Hub Launches With Tips, Tools, Case Studies
Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook…
Google Updates How AdWords Quality Score is Reported
Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based…
Yandex Co-Founder Ilya Segalovich Dies
Ilya Segalovich, cofounder, CTO and director of Yandex, passed away on Sunday after being removed from life support on Saturday. He had been in…
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency,…
How the Semantic Web Changes Everything for Search
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of…
How to Ensure a Positive Online Reputation For Your Executive and Company Brand
If you're a marketing director, CMO, or responsible for branding, public relations, or online marketing, you must be aware of what people say about…
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases,…
Facebook Hashtags: Why It’s Too Early to Declare Failure
Simply Measured released findings of a Facebook study that mentioned the adoption rate of hashtags by Top 100 brands was strong, but that hashtags…
3 SEO Methods to Repurpose Great Content
By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put your content…