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Google doubles down on native app experiences with Gboard, Chirp and Translate
Google puts high value in mobile user experience. The truthfulness of that statement can be tracked back as far Google’s first .mobi website 10…
How to write meta title tags for SEO (with good and bad examples)
What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation?
Brand slackers: organic search is not always about non-branded keywords
I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that…
How to avoid your search marketing campaign falling short of its potential
If you're working as an SEO professional this post is for you. I'll show you some practical ways you can ensure that your campaign…
Google has banned payday loan PPC ads, but who benefits?
Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short repayment terms.
Is it game over for PRs when it comes to link building?
Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the…
Everything you always wanted to know about programmatic but were too afraid to ask
One of the biggest challenges to programmatic adoption is that people are afraid of it.
Google Ad 4-pack now shown for 23% of all online search topics
Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position…
Why you NEED to raise organic CTR (and 4 ways to do it)
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search…
SEO 101: eight simple ways to optimise your blog posts for search
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page's ranking on search…